Riverside is the largest city in the Inland Empire, with about 320,000 residents in a region of more than 4.5 million people east of Los Angeles. Fast population growth, heavy freeway commuting, and a big logistics and education workforce make billboard advertising in Riverside a smart way to reach a large, diverse audience. Downtown and the Mission Inn district, Canyon Crest, Magnolia Center, Arlington, La Sierra, and Orangecrest each offer a distinct audience for targeted campaigns.
Riverside sits at the junction of some of Southern California's busiest freeways. Billboards on State Route 91, State Route 60, I-215, and nearby I-15 reach commuters heading to Orange County, Los Angeles, and across the Inland Empire. The historic Mission Inn and its Festival of Lights, the Fox Performing Arts Center, the Riverside Convention Center, and the Parent Navel Orange Tree draw visitors, while UC Riverside, California Baptist University, and March Air Reserve Base add more audiences for targeted outdoor advertising.


Billboard advertising in Riverside is a great way to reach and engage your target audience. Location is key: billboards near high-traffic areas like SR-91, SR-60, and I-215 deliver far more visibility than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to buy static and digital billboards in Riverside. An average billboard in Riverside generates about 439,000 impressions every week at an average cost per thousand impressions (CPM) of $6.88, and prices range from about $600 to more than $9,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're all set. Most new placements are up and running within about 2 weeks of purchase.
Location. Billboards near high-traffic areas perform much better than boards on quiet streets. In Riverside, SR-91 reaches Orange County commuters, SR-60 and I-215 reach Inland Empire traffic, and Downtown reaches diners and visitors.
Think about your target audience and timing. Riverside has long commutes, a large university population, and big holiday crowds at the Mission Inn's Festival of Lights, so time your campaign to the people you want to reach.
Message. Keep it clear and easy to read, with about seven words or fewer and one call to action. Most people see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Riverside, California.
To see pricing and shop all the billboards in Riverside, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Riverside starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Riverside starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Riverside starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Riverside starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Riverside cost?
The cost of a billboard in Riverside depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $9,000 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Riverside?
We have static and digital billboards throughout Riverside, including locations along SR-91, SR-60, I-215, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Riverside?
It depends on your audience and goals. For maximum reach, freeway boards on SR-91 and SR-60 are hard to beat. Downtown near the Mission Inn reaches visitors and diners, and boards near UC Riverside and California Baptist University reach students.
How long can I run a billboard in Riverside?
Billboard campaigns in Riverside can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Riverside?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Riverside?
Most new billboard placements in Riverside are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Riverside?
Browse available Riverside billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Riverside?
Riverside offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major freeways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Riverside?
Browse our Riverside inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Riverside?
BillboardsIn offers a wide range of outdoor advertising in Riverside, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Riverside?
No. With BillboardsIn, you can find, price, and book Riverside billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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