Pico Rivera, home to about 62,000 people, sits between the San Gabriel and Rio Hondo rivers in southeast Los Angeles County, about 11 miles from downtown LA. It is one of the most heavily Hispanic cities in California, and the Pico Rivera Sports Arena is known for its charreadas, concerts and Latin music events.
The Whittier Narrows Recreation Area, the river bike paths and Pico Rivera Towne Center draw families and shoppers. I-605 runs along the east side of the city, I-5 crosses the south end and Whittier Boulevard, Washington Boulevard and Rosemead Boulevard carry heavy local traffic, so billboards here reach commuters, families and drivers across the Gateway Cities.


Billboard advertising in Pico Rivera is an effective way to build brand awareness across Pico Rivera and the Gateway Cities. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in Pico Rivera include I-605, I-5, Whittier Boulevard (CA-72), Washington Boulevard, Rosemead Boulevard (CA-19), Beverly Boulevard, Paramount Boulevard and Slauson Avenue. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-605 and I-5 reach the most commuters, while Whittier Boulevard and Rosemead Boulevard reach local shoppers near Pico Rivera Towne Center.
Audience: Pico Rivera is overwhelmingly Hispanic and family-oriented, so bilingual English and Spanish creative and healthcare, auto, home services and entertainment messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Pico Rivera, California.
To see pricing and shop all the billboards in Pico Rivera, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Pico Rivera starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Pico Rivera starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Pico Rivera starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Pico Rivera starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Pico Rivera?
Billboard prices in Pico Rivera range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Pico Rivera?
Inventory in Pico Rivera includes static and digital boards along I-605 and I-5, plus local roads like Whittier Boulevard, Washington Boulevard, Rosemead Boulevard, Beverly Boulevard, Paramount Boulevard and Slauson Avenue.
Where are the best places for a billboard in Pico Rivera?
High-traffic spots include I-605 near Whittier Boulevard and Washington Boulevard, I-5 near Rosemead Boulevard and Whittier Boulevard through central Pico Rivera. The best choice depends on your audience and budget.
How long can I rent a billboard in Pico Rivera?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Pico Rivera?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Pico Rivera?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Pico Rivera?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Pico Rivera?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in Pico Rivera?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-605 and I-5 to smaller boards on local commercial streets.
Can I buy a digital billboard in Pico Rivera?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Pico Rivera?
BillboardsIn offers static and digital outdoor advertising across Pico Rivera and the Gateway Cities. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Pico Rivera?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis

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