Petaluma, home to about 59,000 people, sits along the Petaluma River in southern Sonoma County, about 40 miles north of San Francisco. Its historic downtown, with some of the best-preserved Victorian and iron-front buildings in California, is full of restaurants and antique shops, and the city still celebrates its egg-farming roots at Butter & Egg Days each spring.
Lagunitas Brewing, food and dairy producers and Petaluma Valley Hospital are major employers, and the SMART train connects downtown to Marin and Santa Rosa. Billboards are limited in Sonoma County, so most campaigns reach Petaluma drivers on US-101, the main route between San Francisco, Marin and Santa Rosa, along with East Washington Street and McDowell Boulevard.
Billboard advertising in Petaluma is an effective way to build brand awareness across Petaluma and southern Sonoma County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards serving Petaluma include US-101, CA-116 (Lakeville Highway), East Washington Street, Petaluma Boulevard, McDowell Boulevard and Old Redwood Highway. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Inventory inside Petaluma is limited, so look at US-101 near East Washington Street and nearby North Bay corridors to reach Petaluma drivers.
Audience: Petaluma mixes affluent commuters, families and food and beverage workers, so dining, real estate, healthcare and craft beverage messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Petaluma, California.
To see pricing and shop all the billboards in Petaluma, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Petaluma starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Petaluma starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Petaluma starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Petaluma starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Petaluma?
Billboard prices in Petaluma range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Petaluma?
Inventory serving Petaluma includes static and digital boards along US-101, plus nearby roads like Lakeville Highway, East Washington Street, McDowell Boulevard and Old Redwood Highway. Billboards inside the city are limited.
Where are the best places for a billboard in Petaluma?
High-traffic spots include US-101 near East Washington Street and Old Redwood Highway, Lakeville Highway toward CA-37 and East Washington Street toward downtown. The best choice depends on your audience and budget.
How long can I rent a billboard in Petaluma?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Petaluma?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Petaluma?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in Petaluma?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in Petaluma?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Because billboards in Petaluma are limited, US-101 often gives the best reach. Our team can also help you plan your campaign.
What types of billboards are available in Petaluma?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on US-101 to smaller boards on local commercial streets.
Can I buy a digital billboard in Petaluma?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Petaluma?
BillboardsIn offers static and digital outdoor advertising across Petaluma and southern Sonoma County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in Petaluma?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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