Pasadena is home to the Rose Bowl and the Tournament of Roses Parade, with about 135,000 residents about 10 miles northeast of downtown Los Angeles. Caltech, NASA's nearby Jet Propulsion Laboratory, Pasadena City College, ArtCenter and major hospitals make it a hub for research, education and healthcare, and its shopping and dining districts draw visitors from across the San Gabriel Valley.
Pasadena tightly limits billboards, so most inventory sits along the freeways and major corridors. Boards here reach drivers on I-210 (Foothill Freeway), SR-134 (Ventura Freeway) and SR-110 (Arroyo Seco Parkway), plus busy roads such as Colorado Boulevard, Lake Avenue, Fair Oaks Avenue, Arroyo Parkway, Foothill Boulevard and Rosemead Boulevard (SR-19). High-value areas include the I-210/SR-134 interchange, Old Pasadena, the Playhouse District and Paseo, the Lake Avenue shopping corridor and routes toward the Rose Bowl.
Billboard advertising in Pasadena is an effective way to build brand awareness across Pasadena and the San Gabriel Valley. Prices on BillboardsIn range from about $600 to more than $5,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Pasadena delivers about 440,000 impressions per week, at an average cost per thousand impressions (CPM) of about $6.88. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-210 and SR-134 for San Gabriel Valley and Glendale–Burbank commuters, SR-110 for downtown LA traffic, and Colorado Boulevard and Lake Avenue for shoppers and diners.
Audience. Pasadena has an affluent, highly educated audience of researchers, professionals and students. Healthcare, education, real estate, dining, entertainment and premium brands do well here.
Message. Keep it to about seven words with one clear visual. Freeway traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Pasadena, California.
To see pricing and shop all the billboards in Pasadena, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Pasadena starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Pasadena starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Pasadena starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Pasadena starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Pasadena?
Billboard prices in Pasadena range from about $600 to more than $5,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Pasadena?
Inventory is limited by city rules and sits mostly along I-210 and SR-134, with some boards on major corridors such as Colorado Boulevard, Arroyo Parkway and Rosemead Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Pasadena?
High-traffic, high-visibility spots perform best: I-210 through Pasadena, the I-210/SR-134 interchange, and SR-134 toward Glendale.
How long can I rent a billboard in Pasadena?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Pasadena?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Pasadena?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Pasadena?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Pasadena?
You can choose static bulletins and posters or digital billboards where available, from large freeway bulletins on I-210 and SR-134 to smaller boards on commercial corridors.
Can I buy a digital billboard in Pasadena?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Pasadena?
BillboardsIn offers static and digital outdoor advertising across Pasadena and the San Gabriel Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Pasadena?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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