Oakland is the largest city in the East Bay, with about 435,000 residents at the center of a Bay Area region of more than 7 million people. A thriving arts and food scene, one of the busiest ports on the West Coast, and some of the region's heaviest freeway traffic make billboard advertising in Oakland an effective way to reach a diverse, creative audience. Downtown, Uptown, Jack London Square, Lake Merritt, Temescal, Rockridge, Grand Lake, and Fruitvale each offer a distinct audience for targeted campaigns.
Oakland's freeways carry commuters to San Francisco and across the East Bay. Billboards on I-880, I-580, I-80 and the Bay Bridge approach, I-980, and State Route 24 reach drivers throughout the region, and boards near Oakland International Airport reach travelers. The Paramount Theatre, the Fox Theater, the Oakland Zoo, and First Fridays in the Uptown arts district draw steady crowds, and nearby UC Berkeley and Laney College help you reach students with targeted outdoor advertising.
Billboard advertising in Oakland is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like I-880 and the Bay Bridge approach cost more than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Oakland in a variety of sizes. An average billboard in Oakland generates about 310,000 impressions every week at an average cost per thousand impressions (CPM) of $10.38, and prices range from about $600 to more than $7,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. I-880 and I-580 reach East Bay commuters, the Bay Bridge approach reaches drivers headed to San Francisco, and Uptown, Temescal, and Lake Merritt reach locals.
Consider your target audience. Oakland is one of the most diverse cities in the country, with a strong arts community and a big local-business culture, so authentic, community-minded creative tends to land.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Oakland, California.
To see pricing and shop all the billboards in Oakland, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Oakland starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Oakland starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Oakland starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Oakland starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Oakland cost?
The cost of a billboard in Oakland depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $7,000 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Oakland?
We have static and digital billboards throughout Oakland, including locations along I-880, I-580, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Oakland?
It depends on your audience and goals. For maximum reach, freeway boards on I-880, I-580, and the Bay Bridge approach are hard to beat. Downtown and Uptown reach professionals and nightlife crowds, and boards near Jack London Square and the airport reach visitors and travelers.
How long can I run a billboard in Oakland?
Billboard campaigns in Oakland can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Oakland?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Oakland?
Most new billboard placements in Oakland are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Oakland?
Browse available Oakland billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Oakland?
Oakland offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major freeways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Oakland?
Browse our Oakland inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Oakland?
BillboardsIn offers a wide range of outdoor advertising in Oakland, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Oakland?
No. With BillboardsIn, you can find, price, and book Oakland billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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