Modesto is the seat of Stanislaus County and one of the largest cities in California's Central Valley, with about 220,000 residents and a metro area of more than 550,000. Known for its "Water, Wealth, Contentment, Health" arch and as the hometown of George Lucas and the inspiration for American Graffiti, it is also a center of the state's farming, food processing and wine industries, including the headquarters of E. & J. Gallo Winery.
Billboards here reach heavy traffic on SR-99, the Central Valley's main north-south highway, along with SR-108 (McHenry Avenue), SR-132 (Maze Boulevard), SR-219 (Kiernan Avenue) and busy local roads such as Briggsmore Avenue, Oakdale Road, Sisk Road, Pelandale Avenue and Carpenter Road. Strong placements include the Vintage Faire Mall and Sisk Road retail area, the McHenry Avenue corridor, downtown near the Gallo Center for the Arts and the McHenry Mansion, and routes near Modesto Junior College, Doctors Medical Center, Memorial Medical Center and John Thurman Field, home of the Modesto Nuts. Graffiti Summer each June brings classic-car crowds downtown.
Billboard advertising in Modesto is an effective way to build brand awareness across Modesto and Stanislaus County. Prices on BillboardsIn range from about $600 to more than $46,000 per month, and the average billboard in Modesto costs about $7,600 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Modesto delivers about 275,000 impressions per week, at an average cost per thousand impressions (CPM) of about $7.01. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use SR-99 for Central Valley–wide reach, McHenry Avenue and Sisk Road for shoppers, and Briggsmore and Oakdale Road for neighborhood businesses.
Audience. Speak to who passes the board: SR-99 commuters and truckers, farm and food-processing workers, and families shopping on the north side. Consider bilingual creative.
Message. Keep it to about seven words with one clear visual and one call to action drivers can read at highway speed.
Here are a few special offers on billboard ads and other outdoor advertising in Modesto, California.
To see pricing and shop all the billboards in Modesto, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Modesto starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Modesto starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Modesto starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Modesto starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Modesto?
Billboard prices in Modesto range from about $600 to more than $46,000 per month, and the average billboard in Modesto costs about $7,600 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Modesto?
Inventory includes boards along SR-99, SR-108, SR-132 and SR-219, plus McHenry Avenue, Briggsmore Avenue, Oakdale Road, Sisk Road and Pelandale Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Modesto?
High-traffic, high-visibility spots perform best: SR-99 through central Modesto, the SR-99 and SR-132 interchange, McHenry Avenue on the north side, and Sisk Road and Pelandale Avenue near Vintage Faire Mall.
How long can I rent a billboard in Modesto?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Modesto?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Modesto?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Modesto?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Modesto?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on SR-99 to smaller boards on local commercial streets.
Can I buy a digital billboard in Modesto?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Modesto?
BillboardsIn offers static and digital outdoor advertising across Modesto and Stanislaus County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Modesto?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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