Chico is the largest city in Butte County, with about 102,000 residents in the northern Sacramento Valley about 90 miles north of Sacramento. It is home to California State University, Chico, Sierra Nevada Brewing Company, Enloe Health and Bidwell Park, one of the largest city parks in the country, and it is the main shopping and healthcare hub for the surrounding foothill and farm communities.
Billboards here reach drivers on SR-99, the freeway that runs through the city, and SR-32 toward Orland, I-5 and the foothills, plus busy roads such as the Esplanade, East Avenue, Cohasset Road, Mangrove Avenue, Park Avenue, 20th Street, Eaton Road, Nord Avenue, Bruce Road and the Skyway toward Paradise. Strong placements include SR-99 near the Chico Mall and 20th Street, East Avenue and Cohasset Road near SR-99, SR-32 toward the Chico State campus and downtown, and the Skyway corridor.
Billboard advertising in Chico is an effective way to build brand awareness across Chico and Butte County. Prices on BillboardsIn range from about $600 to more than $10,000 per month. The average listing is about $1,675 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Chico delivers about 140,000 impressions per week, at an average cost per thousand impressions (CPM) of about $2.98. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use SR-99 for valley commuters and through traffic, SR-32 and Nord Avenue for students near Chico State, and East Avenue and 20th Street for local shoppers.
Audience. Chico mixes college students, healthcare and agriculture workers, and families from the surrounding foothill towns. Restaurants, apartments, healthcare, home services and outdoor recreation do well here.
Message. Keep it to about seven words with one clear visual. SR-99 traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Chico, California.
To see pricing and shop all the billboards in Chico, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Chico starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Chico starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Chico starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Chico starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Chico?
Billboard prices in Chico range from about $600 to more than $10,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Chico?
Inventory includes boards along SR-99 and SR-32, plus the Esplanade, East Avenue, Cohasset Road and 20th Street. Browse current availability on our interactive map.
Where are the best places for a billboard in Chico?
High-traffic, high-visibility spots perform best: SR-99 near the Chico Mall and 20th Street, East Avenue near SR-99, and SR-32 toward downtown and Chico State.
How long can I rent a billboard in Chico?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Chico?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Chico?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Chico?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Chico?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on SR-99 to smaller boards on local commercial streets.
Can I buy a digital billboard in Chico?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Chico?
BillboardsIn offers static and digital outdoor advertising across Chico and Butte County. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Chico?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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