Bakersfield, "California's Country Music Capital" and home of the Bakersfield Sound, has about 410,000 residents and anchors Kern County, with more than 900,000 people. Oil, agriculture, and logistics drive the local economy, and a fast-growing population makes billboard advertising in Bakersfield an affordable way to reach a large, car-dependent audience. Downtown, Westchester, Rosedale, Seven Oaks, the Northwest, East Bakersfield, and Oildale each offer a distinct audience for targeted campaigns.
Bakersfield sits on one of California's busiest north-south corridors. Billboards on State Route 99, State Route 58, State Route 178, the Westside Parkway, and nearby I-5 reach commuters, farm and freight traffic, and travelers between Los Angeles and the Central Valley, and boards near Meadows Field Airport reach air travelers. Buck Owens' Crystal Palace, the Fox Theater, and Mechanics Bank Arena draw steady crowds, while Cal State Bakersfield and Bakersfield College help you reach students with targeted outdoor advertising.
Billboard advertising in Bakersfield is a great way to reach and engage your target audience. Location is key: billboards near high-traffic areas like Highway 99, Highway 58, and Rosedale Highway deliver far more visibility than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn makes it easy for anyone to buy static and digital billboards in Bakersfield. An average billboard in Bakersfield generates about 375,000 impressions every week at an average cost per thousand impressions (CPM) of just $1.76, and prices range from about $600 to more than $12,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're all set. Most new placements are up and running within about 2 weeks of purchase.
Location. Billboards near high-traffic areas perform much better than boards on quiet streets. In Bakersfield, Highway 99 reaches the most drivers, Highway 58 reaches east-west and freight traffic, and Rosedale Highway and Ming Avenue reach local shoppers.
Think about your target audience. Bakersfield has a large Hispanic population and a big agricultural and energy workforce, so bilingual creative and locally relevant messages can connect with more of the market.
Message. Keep it clear and easy to read, with about seven words or fewer and one call to action. Most people see a billboard for only a few seconds.
Here are a few special offers on billboard ads and other outdoor advertising in Bakersfield, California.
To see pricing and shop all the billboards in Bakersfield, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Bakersfield starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Bakersfield starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Bakersfield starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Bakersfield starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Bakersfield cost?
The cost of a billboard in Bakersfield depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $12,000 per month, and the average billboard in Bakersfield costs about $2,600 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Bakersfield?
We have static and digital billboards throughout Bakersfield, including locations along Highway 99, Highway 58, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Bakersfield?
It depends on your audience and goals. For maximum reach, highway boards on Highway 99 and Highway 58 are hard to beat. Rosedale Highway and Ming Avenue reach local shoppers, Downtown reaches event crowds, and boards near Cal State Bakersfield reach students.
How long can I run a billboard in Bakersfield?
Billboard campaigns in Bakersfield can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Bakersfield?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Bakersfield?
Most new billboard placements in Bakersfield are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Bakersfield?
Browse available Bakersfield billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Bakersfield?
Bakersfield offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major highways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Bakersfield?
Browse our Bakersfield inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Bakersfield?
BillboardsIn offers a wide range of outdoor advertising in Bakersfield, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Bakersfield?
No. With BillboardsIn, you can find, price, and book Bakersfield billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
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