Traditional vs. Digital Billboards: Choosing the Right Format

April 26, 2018 › Published By

In the age of everything being digital, it’s natural to assume digital billboards are superior to that of traditional, static billboards However, there are clear advantages to both formats and multiple factors to consider when deciding between the two When it comes down to it, the smartest choice between a static billboard and a digital billboard is the one that works best for your campaign

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REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)

How to Design a Billboard

April 5, 2018 › Published By

Designing the perfect billboard can seem daunting Although billboards are seen by the masses, they are often only viewed for a couple of seconds Billboard ads need to be bold, clear, and concise to capture the fleeting attentions of passersby This post will outline the billboard design process, and attempt to arm readers with a variety of helpful tips that can be used to create designs that are sure to stand out (more…)

What are the Average Sizes of Billboards?

March 3, 2018 › Published By

Billboards come in a wide variety of sizes Although the big, bold billboards often found lining US highways are very recognizable, they only represent one billboard sizing option out of many This post will outline the dimensions of the three most common billboard formats, and explain some practical situations where each format might excel

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Does Billboard Advertising Work?

February 1, 2018 › Published By

Billboard advertising is effective 71% of Americans report consciously looking at billboards while driving as a source for information This prevalent Out-of-Home (OOH) format is popular, versatile, and efficient This post will examine the traits that make billboard advertising great and explain the many ways that billboards make an impact on consumers (more…)

How to Buy Local Billboard Ads: Start to Finish Guide

January 5, 2018 › Published By

Billboard installation is a process that takes time and must be approached thoughtfully When viewing a completed billboard it can be easy to dismiss all the hard work that it probably took to take that billboard from a simple idea to a completed installation There are numerous stages and steps that must be considered before placing a billboard advertisement This post will outline these various steps and attempt to emphasize the importance of each (more…)

The Value of Outdoor Ads

October 1, 2017 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)