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What is Out-of-Home Advertising?

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When you come across the phrase “Out-of-Home advertising” it may cause some confusion and have you asking, “well, what is Out-of-Home advertising?” Truthfully, we all know what OOH advertising is and we probably see some form of it in our everyday lives Out-of-Home (OOH) advertising represents all media formats specifically intended to reach consumers from outside of the home (more…)

What Are Billboards Made Out Of?

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A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC) and polyethylene (PE) PVC has been the frontrunner in the billboard industry for decades In recent years, PE has been introduced as a recyclable alternative in the billboard industry No matter which option you choose, both are highly advantageous and serve as great materials to be used for the production of billboards Now, let’s take a closer look at each of the two and what they have to offer

What Are Mobile Billboards?

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Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution This differs from truck side advertising which involves displays placed on trucks running designated routes for shipping purposes in city areas or on interstate highways With mobile billboards, you can design customized routes that capitalize on peak times and locations For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers…

Taxi Advertising

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With similar benefits to bus advertising, taxi advertising is an effective way, for big and small businesses alike, to promote their brand, services, or products Since taxis drive around in crowded cities, your advertisement will widen your audience reach and target diverse groups of people Not to mention, cabs drive in slow-moving traffic which gives ample time for city-goers to absorb your eye-level ad On top of that, cost-effectiveness is a huge perk to taxi advertising because of its low cost per impressions Below are some of the options taxi advertising has to offer!

Five Memorable Billboards

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Billboards are an effective way to grab anyone’s attention and naturally, some are more effective than others In both their exceptional creativity and use of best design practices, here are five unique billboards that set themselves apart from the rest

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What is Bench Advertising?

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Benefits of Bench Advertising
Bench advertising is a form of street furniture advertising that lets businesses engage with consumers near bus stops and bustling, urban areas It offers optimal markets to advertise in with available ad space in countless cities Bench advertising is an impactful way to promote any business (more…)

A Brief History of Billboard Advertising

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When it comes to pinpointing the first billboard advertisement in history, you may get mixed answers Some attribute the earliest billboards with the ancient Egyptians as their obelisks communicated government laws and information to its citizens While this may not truly be the first billboard, this along with other pivotal moments in history helped pave the way for the modernized billboard industry we know today (more…)

Airport Advertising

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With billions traveling on scheduled flights annually, it’s apparent that airport advertising is an impactful way to capture a large audience In fact, frequent flyers are highly responsive to airport advertising with 80% noticing the media and 42% taking action like visiting a website, going to a store, or learning more about a product, brand, or service It’s no wonder that airport advertising is an ideal way for you to promote your business especially with all these options below! (more…)

The Benefits of Billboard Advertising

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With various forms of advertising to choose from, it can be difficult for a business to pinpoint which format will best suit an upcoming campaign As one of the oldest forms of advertising, billboards stand the test of time with their continued effectiveness Let’s break down the number of benefits billboard advertising has to offer and why it could be the ideal format for you (more…)

What is Bus Advertising?

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Bus advertising consists of all the advertisements that go in and around the interior or exterior of the bus One of the greatest advantages of bus advertising is that it can’t be ignored Unlike radio, internet and TV, bus ads can’t be skipped or turned off, giving plenty of opportunities to engage your audience Now, let’s take a drive into exterior and interior bus advertising and what they have to offer (more…)