Blog

Who Designs Billboards?

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On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a background in graphic design These designers have a lot riding on them to create a captivating and profitable billboard design  Now, what does the design process look like? When tasked with creating a billboard, a designer has limitless possibilities! This may seem daunting, but designers have some key steps to make an eye-catching billboard Using the basic guideline below, anyone can design the perfect billboard advertisement!

Are Billboards Profitable?

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While planning your marketing campaign, you may be asking yourself, are billboards profitable? Billboards are profitable and they are a powerful out-of-home (OOH) advertising tool! According to the OAAA, radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, but OOH produces a higher return on investment For every $1 spent, approximately $280 in sales result, compared to only $241 for print and $243 for TV So how exactly do you measure the effectiveness of your billboard? Today we will discuss a…

Our Top 5 Spookiest Billboards

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It’s finally time for the spookiest holiday, Halloween! Use this season to get creative and dress your billboards up To get in the Halloween spirit, take a look at our top 5 spookiest billboards!

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What Are Billboards Good For?

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In today’s blog post we are going to answer a question we get frequently, what are billboards good for? Billboards are good for capturing a massive audience and getting your brand noticed! Billboards are a powerful out-of-home advertising tool On average each of us spends upwards of 20 hours per week in our cars This is a huge amount of time spent on the road with the potential of seeing your billboard With a creative design and meaningful message, people will remember your billboard long after they get out of their car  

Can You Buy Billboards Online?

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For years people have been asking, can you buy billboards online? The answer is finally yes! You can buy billboards across the country with the click of a button! BillboardsIn makes buying billboards quick and easy to jumpstart your out-of-home advertising campaign If you’re ready to launch your perfect campaign, keep reading to find out how with BillboardsIn

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More Billboard Design Tips!

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In this post, we will outline some additional design tips for creating an effective billboard If you haven’t already, be sure to take a look at our original post that discusses essential tips for designing an eye-catching billboard advertisement This task may seem intimidating A great billboard will reflect your brand and get your message across in less than seven words You want to create a display that makes a memorable impression (more…)

Subway and Rail Advertising

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Subway and rail advertising puts your advertisements right in front of a diverse audience as they commute across the city every day In New York City, about 56 million people ride the subway each day These riders are looking for distractions on their commute Subway and rail advertisements are targeting your audience when and where they will be engaged Utilizing multiple media formats allows you to surround your audience with content and create brand awareness throughout their commute With so many people exposed and various ways to advertise, you are reaching a huge and diverse crowd!

Selling Houses? You Should Be Buying Billboards!

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Are you a real estate agent weighing your advertising options? While you have a lot to choose from, billboards and other out-of-home advertising formats — such as bus, train, taxi, and kiosk ads — are a smart investment for both fledgling and established agents Let’s take a look at some of the ways billboard advertising can give you a new lease on your professional life (more…)

The 411 on DMAs

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DMAs, or Designated Market Areas, are 210 markets in the US defined by Nielsen Media Research and are categorized by geographic regions They are primarily used as television markets to see which regions receive the same TV, radio, and broadcast stations However, the information also serves beneficial to OOH media planning since DMA reports include figures on population, age, ethnicity, and household income for specific regions The OOH ad industry uses DMAs to target advertisements geographically and to compare OOH campaigns to other advertising forms With this geographic targeting, ads can be strategically-placed to reach high concentrations of the…

Street Furniture Advertising 101

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Street furniture advertising is one of the major categories of out-of-home media It involves ad displays that are featured mainly on public amenities and other freestanding units Street furniture advertising is a great method of advertising because of their eye-catching locations near city hubs, bus stations, airports, and so on Their visibility makes it easy to be seen by walkers and motorists alike With this, it’s possible to strategically place ads in areas that target and reach key portions of your audience (more…)