Best Places to Put Billboards
Advertising is all about location, and that applies to billboards, too. Whether contemplating which social platform to leverage or which high-traffic businesses should be targeted for flyering, strategic placement is the key to any successful ad.
Don’t spray and splatter your messages across cities and towns hoping for good outcomes; wield researched and proven methods to successful billboard advertising, most of which rely on knowing where the right placement is.
You’re receiving the keys to the billboard advertising kingdom in this blog post; use it wisely and watch as your goals and dreams come true, taking your message and brand to a whole new level.
High-Traffic Urban Centers
From college towns to vast city squares in metropolitan areas, high-traffic spots in densely populated city locations are the most profitable for billboards and show the highest return on investment (ROI). Think about it: New York City’s Times Square, South Korea’s Seoul, and England’s London are all examples of this and are synonymous with lucrative and expensive advertising.
This is because hundreds of thousands of people pass through these cities and areas every single day. The magnitude of foot traffic affects billboard pricing, but also means that these locations are the best places to reach countless viewers and catapult your message toward maximum exposure.
Major Highways & Interstates
Don’t you hate traffic? So does everyone, but traffic and highly populated roadways like highways and interstates are some of the best places for billboard advertising. Countless drivers take in the scenery while on the road, and putting your message right so they can see it will ensure a high level of success.
Especially during traffic hours, drivers will be in a captive environment where they will be unable to help but look at the messaging around them. These locations are high-powered in this regard due to the simple fact that billboards can reach anywhere from 30,000 to 70,000 drivers daily simply by existing on the roadside.
Airports & Transit Hubs
Millions of travelers pass through airports every year. The busiest airport in the world has over 100 million travelers annually, signifying just how great outdoor advertising is within these locations. Airports and transit hubs are also home to a very specific and valuable audience: tourists.
Tourists have higher rates of disposable income and are looking to enhance their travel experience in any way they can. This makes this base more likely to spend on vacation-oriented messaging and imagery. All in all, transit hubs see countless visitors annually, populations that your next outdoor ad can see the full value of.
Takeaway Notes
Billboard advertising reaches a lot of viewers at baseline. These are high-impact and attention-commanding forms of advertising, but by strategically placing them, you will allow your brand, business, and message to truly soar.
