Blog

How to Track the Success of Your Billboard Ad: Tools and Tips

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Billboards are one of the most trusted and visible forms of advertising, but measuring this success can feel very different than digital channels Unlike online ads and social media campaigns, billboards don’t come with data dashboards and instant analytics

Despite out-of-home (OOH) advertising’s differences from the digital landscape, this legacy ad channel comes equipped with tools and strategies that allow advertisers to accurately track performance and measure ROI

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Do You Need a Permit for Billboard Advertising? (And How it Works by State)

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Billboard advertising is one of the most effective ways to reach audiences in the real world These out-of-home (OOH) formats offer constant visibility and extended reach One important thing to consider before launching your campaign is: Do you need a permit for billboard advertising?

The short answer is yes Most outdoor ads require permits, and the variance happens when comparing the rules and guidelines from state to state There are countless nuances and permit processes to understand in order to stay state compliant and avoid fines

Let’s break it down…

Holiday OOH Starts in Fall

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When it comes to advertising, and especially out-of-home (OOH) advertising, timing is absolutely everything Consumers may not be fully in the holiday zone until late November and even December, but brands that find the most success start their OOH campaigns much earlier

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What is Street Furniture Advertising?

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Out-of-home (OOH) advertising is more than airport kiosks, monumental wallscapes, and billboards towering over highways One of the most effective yet overlooked formats is street furniture advertising This is a versatile and powerful medium that penetrates communities and places brands directly into the daily lives of consumers

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Does Billboard Advertising Actually Work?

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Billboard advertising—does it actually work, or has digital advertising truly taken over the playing field? Well, to put it shortly, yes, billboard advertising and out-of-home ads haven’t lost their place just yet! 

In an era where digital ads dominate social media and every pop-up we see, many advertisers and business owners are wondering: Does billboard advertising still work?

Billboards and out-of-home (OOH) advertising remain one of the most effective ways to build awareness, reach mass audiences, and drive both offline and online traffic Let’s explore why billboards continue to perform and flourish…

OOH for College Towns in Fall

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The fall season begins once again, and with the changing of the leaves, this season marks the return of students, teachers, and educators all across the country There is a wave of new change and energy within all of them and us, bringing forth increased spending opportunities within the educational sector as well as the country at large

Fall also represents one of the most valuable markets for out-of-home (OOH) advertising From crowds flooding into football stadiums to packed downtown college streets, fall is when college communities are at their peak

Billboards for Hispanic Heritage Month

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Each fall, Hispanic Heritage Month (September 15-October 15) recognizes the culture, history, and contributions of Hispanic and Latino communities across the United States For brands, it’s a powerful moment to engage audiences in authentic and respectful ways that celebrate these cultures

Out-of-home (OOH) advertising, especially billboards, offers a valuable channel to join this cultural conversation and demonstrate cultural appreciation on a regional, national, and global scale

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Billboards for Fall Sports

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Fall weather approaches once again, and this means packed stadiums, audiences looking for autumn outings and activities, and a huge surge of sports activity For brands, this is one of the most powerful seasons to activate campaigns with out-of-home (OOH) advertising Billboards placed near hotspots and key zones give advertisers a unique opportunity to tap into viewers who are in peak excitement and traveling audiences

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How Small Businesses Can Compete with National Brands Using Outdoor Ad

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When it comes to out-of-home advertising, national brands aren’t the only ones who can benefit and find profitable success Small businesses may often feel outmatched by the budgets and resources that national brands may have

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Billboards vs. Other Local Advertising Channels: Print, Radio, and More

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There is no end to advertising options for local and national businesses Anything from traditional print ads, radio segments, and even podcast appearances is available and offers countless opportunities to reach potential consumers in local communities

The catch is that not all channels deliver equal impact or the same return on investment (ROI)

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