Fort Smith is Arkansas's second-largest city, with about 90,000 residents on the Arkansas River at the Oklahoma border. Once a frontier post on the edge of Indian Territory, it is home to the Fort Smith National Historic Site and the U.S. Marshals Museum, the University of Arkansas–Fort Smith, Baptist Health and Mercy hospitals, a large manufacturing base and Ebbing Air National Guard Base's international F-35 training center.
Billboards here reach drivers on I-40 to the north, I-49 and I-540 on the east side, along with US-71, US-64 and US-271, plus busy roads such as Rogers Avenue, Phoenix Avenue, Towson Avenue, Zero Street, Grand Avenue, Waldron Road, Kelley Highway and Garrison Avenue downtown. Strong placements include Rogers Avenue near Central Mall and I-540, I-540 through east Fort Smith, Towson Avenue's commercial corridor and Garrison Avenue near the riverfront and Marshals Museum.


Billboard advertising in Fort Smith is an effective way to build brand awareness across Fort Smith and the Arkansas River Valley. Prices on BillboardsIn range from about $600 to more than $4,000 per month. The average listing is about $1,984 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Fort Smith delivers about 375,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.33. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-40 and I-49 for regional travelers and freight, I-540 and Rogers Avenue for shoppers near Central Mall, and Towson and Phoenix avenues for south-side traffic.
Audience. Fort Smith has a large manufacturing, healthcare and military workforce plus college students and shoppers from western Arkansas and eastern Oklahoma. Recruiting, auto, healthcare, legal and restaurants do well here.
Message. Keep it to about seven words with one clear visual. Interstate traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Fort Smith, Arkansas.
To see pricing and shop all the billboards in Fort Smith, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.

Build a custom Digital Billboard Truck ad campaign in Fort Smith starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.

Build a custom Digital Billboards ad campaign in Fort Smith starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Fort Smith starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!

Build a custom Direct Mail Ads ad campaign in Fort Smith starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Fort Smith?
Billboard prices in Fort Smith range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Fort Smith?
Inventory includes boards along I-40, I-49, I-540 and US-71, plus Rogers Avenue, Phoenix Avenue and Towson Avenue. Browse current availability on our interactive map.
Where are the best places for a billboard in Fort Smith?
High-traffic, high-visibility spots perform best: Rogers Avenue near Central Mall and I-540, I-540 through east Fort Smith, and Towson Avenue on the south side.
How long can I rent a billboard in Fort Smith?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Fort Smith?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Fort Smith?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Fort Smith?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Fort Smith?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-40 and I-540 to smaller boards on local commercial streets.
Can I buy a digital billboard in Fort Smith?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Fort Smith?
BillboardsIn offers static and digital outdoor advertising across Fort Smith and the Arkansas River Valley. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Fort Smith?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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