2024 Ad Design Trends

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Following common practices and trends is a great way to push your ads to a larger number of people in your area. However, this is easier said than done, and ensuring your business and its ads are keeping up with the latest trends can be a difficult task. BillboardsIn is here to make your advertising journey easier, so here are 5 of the top trends right now.

Big and bold
As out-of-home advertisements increase in number, it can become harder to make your business stand out. This is why making bold choices in color, size, font, and even contrast is one of the best ways to get potential customers to notice your ad. If passersby struggle reading your message, or if it blends in with surrounding ads, the efficacy decreases significantly.

Ads and AI
Though the uses of artificial intelligence are constantly changing and being debated, they are incredibly helpful for OOH advertising. AI has the unique ability to help target possible customers by working with mobile devices and location data to specify when and where your ads should appear. Not only can this help with choosing where to place your outdoor advertisement, but smaller businesses can also use AI to aid in the creation process of their ads.

Sustainable Practices
Over the past decade, sustainability has become an increasingly important feature for marketers. From utilizing solar panels as a power source to simply creating the ad with sustainable materials—such as recycled textiles or painted ads—there are a number of small changes that can be made to help your business’ advertisement be as green as possible.

Ad Personalization and Programmatic Advertising
Just like AI, other aspects of technology are also becoming more common in OOH spheres. One-size-fits all advertising is a thing of the past, as what works for one consumer certainly does not work for all. This is why utilizing technology and connections with mobile data and services to tailor ads to the individual or current group of passersby is a great way to step up your outdoor ad game.

Retail Media
Out-of-home advertising is not limited to outdoor options such as billboards, street furniture, and kiosks. Increasingly, advertising within popular retail chains is a great way to reach new customers while they are already in the consumer mindset. As they shop, they will pass by your advertisement and be encouraged to find your product or business.

The importance of keeping up with trends is immense, as those who lag behind tend to get forgotten in the public eye. This is why BillboardsIn is prepared to aid your advertising journey, making sure your business stays relevant and continues to gain new customers thorough your out-of-home advertisements.