Out-of-home (OOH) advertising is more than airport kiosks, monumental wallscapes, and billboards towering over highways.
One of the most effective yet overlooked formats is street furniture advertising. This is a versatile and powerful medium that penetrates communities and places brands directly into the daily lives of consumers.
Let’s get into exactly what street furniture advertising is and why it is a smart choice for businesses, both national and local.
Street furniture advertising refers to ads that are displayed on structures commonly found in public places. The selling point is that these placements are typically at eye level, making them easily noticeable and easy to engage with during everyday routines.
Common examples of street furniture OOH include:
Street furniture ads are highly visible and directly at eye level. They are positioned where pedestrians, commuters, and drivers naturally look, making ads incredibly hard to miss!
They become part of the urban landscape without being overly intrusive. Bus shelters and transit stations already exist to shelter people while they wait, and ads enhance those experiences with interesting visuals and imagery.
Compared to larger formats, street furniture provides affordable advertising entry points for small businesses while offering unmatched exposure.
Following these tips will make sure pedestrians and drivers notice your message in the first place, absorb it quickly, and are driven to conversion points such as websites.
Meet people where they live, work, and commute through this OOH format and ensure that you are creating immense reach with cost-effective prices.
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