Holiday OOH Starts in Fall

When it comes to advertising, and especially out-of-home (OOH) advertising, timing is absolutely everything.

Consumers may not be fully in the holiday zone until late November and even December, but brands that find the most success start their OOH campaigns much earlier.

Starting several months ahead of an important ad season or event ensures that OOH inventory will be in its prime, visuals have plenty of time to be workshopped, and brands can begin generating long-lasting awareness in advance.

When it comes to the busiest shopping and travel months of the year, securing prime placements and polishing every last detail is crucial to making the most of a successful holiday OOH kick-off.

Prime OOH Inventory Is in Fall

Top performing OOH placements, such as ones near highways, shopping squares, and airports, are some of the first to sell out. Early planners are able to secure the best available pricing and nestle themselves in prime locations and prime mental awareness positions.

Booking your OOH in the fall ensures your brand will dominate all of the top markets and meet consumers exactly where they are. When shopping, people are already planning holiday spending, so it’s difficult to capture attention late in the game. Early planners make the most of the most competitive ad season of the year.

Fall OOH Builds Early Awareness

We associate holiday purchasing with December, but the reality is that consumers are planning their gift baskets earlier and earlier.

September and October are the perfect times for brands to launch billboards and OOH placements to:

• Build recall
• Influence early gift planners
• Create anticipation for discounts and product launches

Fall Means Holiday OOH Success

Consumer mindsets and behaviors are shifting earlier and earlier, so retailers and advertisers have to be ready to adjust their actions to align with these patterns. We now see Halloween products launching in late August and Easter promotions hitting shelves right after the New Year.