Photo via Wikimedia Commons.
Over the past few years, QR codes have become one of the go-to calls to action for marketers everywhere.
At the bottom of a newsletter, at the end of a book, or plastered across a poster, they’re all over the place—including in out-of-home (OOH) ads.
For the most part, there’s good reason: in print, links can get lost in other content or be too long to type. With built-in smartphone camera scanners and widespread familiarity, QR codes are usually a solid option.
The restriction mostly applies to billboards, since so many sit along roadsides. A QR code tempts drivers to pull out their phones and scan while driving, which, put simply, is dangerous.
Instead of QR codes, advertisers are usually urged to include:
The good news: billboards may heavily restrict QR codes, but not all OOH formats follow the same rules. These formats are far more likely to allow them:
Don’t fret. We can help you find OOH formats that welcome QR codes for your next campaign.
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