Top Billboard Locations Near Airports (And Why They Perform Well)

Airports are hubs of transportation and receive millions of visitors every single year. Some airports perform so well that they receive over 100 million passengers annually! Out-of-home advertising locations near airports are some of the most successful spots for ads because of this.

There are unique benefits that airports offer billboards, and this allows such ads to receive tremendous return-on-investment (ROI) and grants access to an enormous audience as well.

Let’s dive into why billboards near airports are so successful, the top U.S. locations to consider, and how to make your visuals so creative and eye-catching that they land with a profitable impact.

Why Airport Billboard Locations Are Successful

Airports are micro-cities that are designed to keep travelers captive to their environment, to have them dwell for long periods of time, and to push them into directing their spending power to the many shops and ads littered around. Billboards placed near terminals and along major airport roads benefit from a multitude of increased advantages.

Billboard ads near airports are successful because of:

• Massive traffic volume as millions of people pass through airports every day, month, and year. Whether they’re driving past, arriving in the terminal, or departing, they’re guaranteed to pass OOH displays.
• Affluent and higher-income audiences, since many of the airport demographics include professionals, international travelers, and those traveling for fun.
• The automatic prestige, credibility, and trust that billboard ads in and near airports bestow onto the messages they hold.

Top Billboard Locations Near Major U.S. Airports

1. LAX – Los Angeles International Airport

LAX is a hub for international travelers, tourists, and entertainment executives. It is also infamous for its traffic congestion, which is a perfect storm for OOH.

Some of the prime placements for ads are on Sepulveda Boulevard, Century Boulevard, and along surrounding freeway entrance ramps.

Ads near LAX are most ideal for luxury fashion ads, music messages, and visuals advertising streaming platforms and content.

2. JFK & LGA – New York City

New York’s airports are more hubs of high-net-worth travelers and international tourists, as well as Wall Street executives who have deep pockets for discretionary spending.

Prime placements for OOH near JFK and LGA are Grand Central Parkway, Van Wyck Expressway, and Queens Boulevard.

These OOH billboards and signage placements are perfect for high-end brands, huge retailers, and Broadway shows that are looking to call in immense attention and sales.

3. ATL – Hartsfield-Jackson Atlanta International

ATL airport is the busiest airport in the world in terms of passenger traffic, reaching over 100 million travelers annually. This means your ads are guaranteed to be viewed and that many of those views will lead to profitable conversions.

High-performing zones for such placements are on I-85, Camp Creek Parkway, and Airport Loop Road. Placing your OOH displays here will ensure you’re accessing a large network of potential viewers and purchasers.

OOH near and in ATL is most ideal for auto, insurance, and domestic travel brands that are looking to reach their desired consumers exactly where they are.

Your Ad is Ready to Take Off

Airport billboards are a rare combination of volume, dwell time, and message association with a premium environment. With peak travel seasons creating more daily impressions, these placements should be at the top of any media buyer’s priority list.