In a world full of digital distractions, the mall is a gateway that allows advertisers to influence consumers directly. Typical struggles with outdoor advertising fall away here as consumers flood into malls with one thing on their minds: shopping. This environment breeds the perfect advertising sphere as shoppers are in purchase-orientated mindsets, one bold advertisement away from their next big purchase. Printed advertising has more to compete with these days, such as digital advertising, but these bustling hubs of purchasing activity are places where outdoor advertising has the most power.

Mall Advertising Explained

There are various advantages and aspects to consider when purchasing mall advertising. Doing this will ensure your campaign performs at its maximum potential and is ready to bring your brand success. Malls draw in customers from all over, and they are willing to travel to spend money. The last thing these customers want is to leave without buying anything, so take advantage of the three S’s to ensure your brand is the one that left them happy and fulfilled: Seasonality, Signage, and Superior Zones. 

Seasonality and The Holiday Rush

The holiday season is the perfect time to buy mall advertising as these busy centers experience a surge in shoppers. Foot traffic is at an all-time high during November and December, and your advertisements are guaranteed to experience high exposure and extended reach to your desired audiences. There is also an enhanced purchasing incentive around the holidays, especially due to the gift-giving culture. Allow your perfectly timed ads to mix with the holiday surge and encourage shoppers to engage with your ads. Investing in advertising during this opportune time will provide a high return on investment (ROI) and exponentially elevate your campaign’s success and profits.

Signage That Sticks Out

From bright digital ads to interactive experiential displays, there are a variety of mall signage formats to choose from. The most effective mall ad formats are digital spectaculars, sky banners, and interactive displays. Digital spectaculars are large-format ads that command attention and are incredibly eye-catching, resulting in high impact. Sky banners, as in the name, are signage floating around the mall in high-elevation areas, allowing customers to see them from every level. To bring innovation to your mall advertising campaign, interactive displays are perfect ways for shoppers to physically engage with your brand and leave a lasting positive impression. Using all three of the most effective mall advertising signs will make your brand stand out and attract your target audience.

Superior Zones, Super Visibility

Not only do you know the best time to buy mall advertising and what kind to get, but you will also get a sense of the best mall areas to set your advertising. When getting into the heavy-hitting ads of your campaign, consider these crucial zones within the mall: food courts, anchor stores, and escalators. Food courts are high-traffic areas with extended dwelling times. You can target shoppers while they are captive to their audience, an ideal time to use static ads. Anchor stores, the leading department stores within a mall, provide an excellent location for advertising within their entrances. These three zones are extremely high-movement and will ensure all mall shoppers have a chance to be captivated by your ads.

SSS: Success

Seasonality, Signage, and Superior Zones are the steps to impactful mall advertising. Utilize these vital concepts to ensure you maximize your advertising potential in the mall of your choice. Your ads paired with these highly active shopping centers are a recipe for success; you only have to meet your audience where they are. Already, with the attitude to spend, allow your next advertisement to allure and capture the attention of this affluent audience and secure your success.