How would you feel if 100 million people saw your ad?
Imagine the success your business could achieve with that kind of advertising. It doesn’t have to be a dream; it can be your reality with airport ads. The busiest airport on the planet, in Atlanta, Georgia, receives one-tenth of a billion passengers yearly.
The airport atmosphere exudes trust and prestige, which travelers associate with the ads they see there.
Of frequent flyers notice airport advertising
Associate airport advertising with high-quality brands
Of flyers in 2023 took at least one action after seeing an airport ad
Airports are one of the only environments with an entirely captive audience. Your next big customer could be a traveler sitting at a departure gate across from your ad for hours. Here’s how to master the airport advertising game.
Going into airport advertising without a plan will likely yield flat results. Idle zones are where ads have the most impact, since travelers are sedentary and captive to their surroundings. In high-movement areas, people rush past without noticing.
The best low-movement areas
Travelers can remain in these areas for extended periods with nothing to do but take in their environment, making them far more likely to engage with your ad.
To enthrall crowds, invest in digital and experiential formats. Digital ads are eye-catching, and the right graphics leave a lasting impression. With phone use at an all-time high, a bright, bold digital ad breaks through and introduces travelers to your brand.
Placement and format are two-thirds of the strategy; timing is the rest. By releasing ads at strategic times of day and year, you ensure your desired travelers see them.
Airport advertising connects your brand to an international sphere, with the potential to spread your business worldwide. Paired with dynamic formats and geo-targeting, travelers will take the next flight out à la your brand.
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