How to Make Your Billboard Stand Out

As one of the most effective marketing strategies today, out-of-home advertising is an excellent format for increasing the visibility of your business. Through outdoor ads, businesses have a variety of options, including buses, benches, kiosks, and billboards. Unlike digital ads, local outdoor advertisements in high-traffic areas will reach a wide array of locals and tourists alike without being blocked, skipped, or ignored. In fact, according to the Outdoor Advertising Association of America, outdoor ads influence approximately 70% of their target audience.

There are countless reasons to invest in OOH ads, particularly billboards. However, ensuring your billboard is memorable and distinguishable from your competitors is no small feat.

Below are four best practices for making your billboard stand out.

The Simpler the Better

To maximize viewership, billboards should be placed in high-traffic outdoor locations, which are often major roadways. Considering your target audience may be driving alongside your billboard at high speeds, it’s important to keep your ad simple enough to be comprehended with just a few glances.

Billboards with too many words or images can be confusing and distracting. It’s best to keep your advertisement at 7 words or less and with one or two main visual elements. 

Focus on Colors and Fonts

Hand in hand with the simplicity of your ad is its design. The font should be large and bold enough to be read at long distances, and it’s best to avoid decorative and script fonts. 

Additionally, to capture the attention of any potential consumers nearby, colors should be bold and contrasting. Furthermore, selecting colors that may compliment the environment your ad will be placed in will do even more to take your billboard to the next level.

Ultimately, don’t be shy with your design! The louder the billboard the better.

Work With Your Location

In addition to choosing colors that compliment your location, incorporating the local culture is another way to connect with your target audience. Ads that reference local sports teams or landmarks will catch the eye of the surrounding community, maximize your number of impressions, and develop brand loyalty between your business and local consumers.

Tell a Story

The goal of any OOH ad is to impact the viewer in a memorable way. Studies demonstrate ads that focus on storytelling are far more relatable and likely to be remembered. Whether you’re playing on emotion or humor, the ultimate objective is to convince your audience why they should care.

Additionally, the name of your brand, organization, or business must be displayed so the audience feels compelled to find out more via your website or social media platforms.

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If you want to create an unforgettable billboard to take your business to the next level, BillboardsIn is here to help.

Check out BillboardsIn.com today to get started.