Billboards are perhaps the most impressive form of advertising. But how feasible are they for small businesses?
From gigantic roadside signs to neon-lit digital billboards in the heart of a city, billboards tower over passersby and capture attention.
These are the most important factors for small businesses buying a billboard. Larger billboards attract more attention but cost more, and premium locations cost more than others. Outside the largest U.S. cities, billboard prices are relatively affordable.
Average monthly billboard cost
~$25,000 / month
~$5,000 / month
Under $2,500 / month
~$2,000 / month
The typical large printed poster you often see.
Electronic, the same size as a billboard. Usually pricier and found mostly downtown, but sometimes cheaper since multiple ads rotate on one screen each day.
A lower-cost digital ad may be ideal if you’re willing to share a billboard with other advertisers.
What if you’re a small business in New York or another big city and feel priced out of billboards? You can still advertise effectively on a smaller scale with cheaper alternatives costing from a few hundred to a few thousand dollars a month:
Small businesses have many paths to billboard advertising, with plenty of locations at affordable prices to attract future customers. Visit BillboardsIn.com to get started.
Image: Billboard on Canal Street, New Orleans
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