From sign-up to your ad going live, here’s exactly how BillboardsIn works.
Updated October 2026
BillboardsIn gives you instant access to available advertising across the U.S. and Canada, plus many global markets. Book online yourself, or work with a dedicated account manager — our team has helped thousands of advertisers launch successful campaigns.
At a glance
- Prices are all-inclusive: production, shipping and installation.
- Minimums: 4 weeks for static (print), 1 week for digital.
- Artwork due: 2 weeks before start for static, 1 week for digital.
- Start date under 10 business days away? $100 expedited production applies.
- Pay by credit card or ACH online. Checks are not accepted.
The process, step by step
What applies to me?
Answer these quick questions and jump straight to the sections that matter for your campaign.
1How do you want to book?
Self Service. Self Service details ↓
Managed Service with a free consultation. Schedule a consultation ↓
2What type of ad are you buying?
4-week minimum; artwork due 2 weeks before start. Artwork deadlines ↓
1-week minimum; artwork due 1 week before start. Artwork deadlines ↓
3Is your artwork ready?
Download the size template and upload your file. Artwork process ↓
Choose Artwork Review or Custom Artwork. Design services ↓
4When do you want to start?
Standard timeline. You’re all set. Deadlines ↓
$100 expedited production is required. Expedited details ↓
5Is your ad in a restricted category?
Plan extra lead time for market approval. Restricted categories ↓
No extra approval time needed. Pricing details ↓
6How will you pay?
Paid in full at reservation. Payment terms ↓
Requires approval. Talk to your account manager. Payment terms ↓
Managed Service vs. Self Service
Applies to: Everyone
BillboardsIn offers two levels of service:
Self Service
Browse and select inventory, reserve your campaign, get artwork specs and upload your final creative, all online.
Best for: you know your market, dates and budget.
Managed Service
Hands-on campaign management from start to finish. Meet with your account manager about your objectives and budget, and get a custom proposal.
Best for: first-time advertisers, multi-market or larger campaigns.
Schedule a Free Consultation
Applies to: Managed ServiceFirst-time advertisers
Every client gets a dedicated account manager. After you sign up, your account manager will email and call you to set up a meeting about your goals.
Topics to cover:
- Navigating the website
- Your advertising goals
- Custom proposals
- Reserving your campaign
- Guidance on formats, campaign length and strategic placements
Pricing Details
Applies to: Everyone
- All-inclusive pricing: production, shipping and installation for each location, for the dates listed.
- Discounts are available on campaigns of 12 weeks or more. Ask your account manager what applies to your selections.
- Illumination (lighting) is not included unless stated and is often an extra cost. Ask your account manager for a quote.
- BillboardsIn is a marketplace with inventory from sellers in every major U.S. and Canadian city.
Artwork Process & Design Help
Applies to: EveryoneNeed design help
After selecting locations, download templates sized to the exact specs of each placement. Need help? Pick a design service:
- Artwork Review: send us your design and we’ll give feedback to make your message more effective.
- Custom Artwork: our designers create three custom concepts for you, with unlimited revisions.
Note: artwork submitted or approved after the due date may cause your ad to post late.
Artwork Deadlines & Posting
Applies to: EveryoneRush start datesRestricted categories
| Ad type | Artwork due | Minimum length |
|---|---|---|
| Static (print) | 2 weeks before start | 4 weeks |
| Digital | 1 week before start | 1 week |
- All artwork must be submitted and approved by our design team by the due date.
- Rush starts: expedited production is $100 and is required for any start date less than 10 business days away.
- Restricted categories (political, alcohol, cannabis, etc.) need extra lead time for market approval.
- Ads are posted during your start week, not necessarily on the Monday.
- You’ll receive an installation photo when available. Some digital campaigns (such as TV or mobile) provide a performance report instead. Weekly reports are available on request.
Payment Terms
Applies to: EveryoneInvoice or net terms
- Payment in full is due at reservation. For multi-cycle campaigns, the first payment is due right away to secure your campaign.
- We accept credit card and ACH (bank account) online. Checks are not accepted.
- Need an invoice for your records? We can provide a non-payable invoice after you reserve.
- Need to pay by invoice before purchase? Available for approved accounts with a pre-purchase agreement.
- Net payment terms are subject to approval. Discuss with your account manager.
- W-9 and wire transfer instructions are available on request.
Don’t See What You’re Looking For?
Applies to: Everyone
Contact your account manager by phone, text, email or a scheduled meeting. Share your budget, target areas and timeframe, and they’ll confirm availability and suggest options or alternative formats.
✅ Your campaign checklist Show checklist ▾
Tick items off as you go, or copy the list to paste into an email or notes.
Before you reserve
At reservation
Before your artwork deadline
Once you’re live
Industry standards
- Ads are posted and removed during the start and end weeks of your campaign, not necessarily on the exact dates.
- Minimum purchase: 4 weeks for static inventory, 1 week for digital.
- One cycle = 4 weeks (28 days). An annual campaign is 13 cycles.
Still have questions?
Check out our FAQs or reach out to your account manager.
