Top 10 Blog Posts of 2018

December 19, 2018 › Published By

As 2018 draws to a close, it’s time to glance backward and celebrate all we’ve done This year, we’ve spent a lot of time going over the basics of outdoor advertising We’ve had a blast covering many of these subjects over the last twelve months, as well as answering frequently asked industry questions

Presented below, we’ve assembled a list of our top 10 most popular blog posts of 2018 These are the posts that had the highest number of views Topics range from examples of interesting OOH to breaking down more complicated concepts into understandable pieces Check out the list below…

Our Top Five Holiday Billboards

December 17, 2018 › Published By

With the holiday season well underway, companies have already unveiled their holiday campaigns Holiday advertisements are everywhere you look this season Take a look at our top 5 holiday billboards to get in the OOH Holiday spirit

 

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Are Billboards Effective Advertising?

December 10, 2018 › Published By

Today we are going to answer a question many people have been asking, are billboards effective advertising? The answer is yes! Billboards are a great way to expand your marketing campaign Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards They are visible 24/7 and cannot be turned off or skipped like other media formats A billboard advertising campaign has a nice return on investment (ROI), increases brand awareness and drives sales

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Where Can Billboards Be Placed?

December 3, 2018 › Published By

Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard The maximum allowable number of billboards under the Highway Beautification Act of 1965 is 21 structures per mile on Interstate highways, 36 structures per mile on rural primary highways, 106 per mile on urban primary highways There are more than 10 million nationwide!

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Who Prints Billboards?

November 26, 2018 › Published By

As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of billboard production Billboard images need to be vibrant and clear Getting the perfect billboard comes down to the printing process Today, we are going to take a look at who prints billboards and how they are printed!

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Black Friday Outdoor Advertising

November 20, 2018 › Published By

Millions of people are venturing out for Black Friday this year! Businesses are busy preparing for the biggest day in retail With so many people anticipating Black Friday and Cyber Monday deals, it is the perfect time to boost your outdoor advertisements These ads will be one of the last messages the consumer sees while heading to the mall With an estimated 69% of purchase decisions made outside the home, outdoor ads are the perfect opportunity to reach holiday travelers Billboards advertising deals will catch consumers attention and drive them to make a purchase before…

Who Designs Billboards?

November 12, 2018 › Published By

On your daily commute, you see different outdoor advertisements and may start to wonder who designs these billboards? The face behind a billboard is usually a creative designer with a background in graphic design These designers have a lot riding on them to create a captivating and profitable billboard design  Now, what does the design process look like? When tasked with creating a billboard, a designer has limitless possibilities! This may seem daunting, but designers have some key steps to make an eye-catching billboard Using the basic guideline below, anyone can design the perfect billboard advertisement!

Are Billboards Profitable?

November 5, 2018 › Published By

While planning your marketing campaign, you may be asking yourself, are billboards profitable? Billboards are profitable and they are a powerful out-of-home (OOH) advertising tool! According to the OAAA, radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, but OOH produces a higher return on investment For every $1 spent, approximately $280 in sales result, compared to only $241 for print and $243 for TV So how exactly do you measure the effectiveness of your billboard? Today we will discuss a…

Our Top 5 Spookiest Billboards

October 29, 2018 › Published By

It’s finally time for the spookiest holiday, Halloween! Use this season to get creative and dress your billboards up To get in the Halloween spirit, take a look at our top 5 spookiest billboards!

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What Are Billboards Good For?

October 23, 2018 › Published By

In today’s blog post we are going to answer a question we get frequently, what are billboards good for? Billboards are good for capturing a massive audience and getting your brand noticed! Billboards are a powerful out-of-home advertising tool On average each of us spends upwards of 20 hours per week in our cars This is a huge amount of time spent on the road with the potential of seeing your billboard With a creative design and meaningful message, people will remember your billboard long after they get out of their car