Billboards are perhaps the most impressive form of advertising From gigantic roadside signs to expressive, neon-lighted digital billboards in the heart of a city, billboards are towering and capture the attention of passersby But how feasible are billboard advertisements for small businesses?
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As we roll into the new year, it’s important to start thinking about your advertising journey for 2024—that is, if you haven’t already While your entire marketing plan matters, from social media and digital marketing to larger physical ads, out-of-home advertising and billboards can make or break a successful year Start out strong with engaging ads that help your business gain more sales and revenue
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Comprising approximately 21% of the US population and nearly half of the nation’s total spending, Gen Z is a driving economic force Today, Gen Zers range from ages 11-26 and are only expected to grow in spending power as the generation matures
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When advertising, it’s important to consider where you want your advertisement to be placed After all, you don’t want to spend the time and money on creating an advertisement that no one is going to see That is why we’ll discuss the best locations for billboards, so you can get the highest return on investment (ROI) possible
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The United States is teeming with small towns Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities Of those individuals, nearly 80% live in towns with fewer than 5,000 residents
There is tremendous potential in advertising to smaller communities Below are just a few of the many benefits distinguishing small town ads from campaigns in major cities
Competitive Advantage
There is an undeniable advantage in connecting with a local audience Word spreads faster through less populated communities, particularly when your message is strong and resonates with local…
As 2023 wraps up, we’ve been looking back at some of the ad campaigns we’ve helped our clients put up this year, and reflecting on the ads that really stopped us in our tracks Here are some of our favorites from 2023, in no particular order
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We’re regularly introducing new ad formats to our clients to help build customized campaigns to fit any specific advertising needs Recently, we rolled out custom lawn signs, which are great for spreading your message or name throughout residential communities
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We’ve written about billboards for influencers before, but what about YouTubers specifically?
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Atlanta, Georgia is one of the most populous cities in the United States and has over 496,000 residents, making it a great spot in the south for outdoor advertising
Internationally famous, Atlanta is home to Hartsfield-Jackson Atlanta Airport, a huge international hub and one of the primary locations for international travel in the United States With roughly 275,000 passengers traveling through daily, the airport is a popular and effective location for out-of-home (OOH) ads, such as digital screens
Atlanta is also one of the south’s biggest attraction cities and a frequent…
Over the past few years, QR codes have been one of the go-to calls to action for marketers and advertisers everywhere Whether they’re at the bottom of a newsletter, included at the end of a book, or plastered all over a poster, they’re all over the place—including in out-of-home (OOH) advertisements
And, for the most part, this is for good reason: when working with printed materials, links can get lost in the rest of the content included in your project, or they could just be way too long to expect someone to type out manually So,…
Gathering Your Options!
Sit tight, this may take up to 5 minutes