Blog

What Do Billboards Advertise?

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Today we are going to answer the question, “what do billboards advertise?” The short answer is everything Billboards are used to promote businesses, brands, and products in every industry In a time with emerging technologies and mobile smartphones, there are plenty of new ways to deliver targeted advertisements to consumers, but the one advertising format to stay on top of the advertising landscape is outdoor advertising From traditional billboards to interactive digital displays, wallscapes and transit advertising, outdoor advertising is everywhere Any industry can take advantage of the huge reach out-of-home (OOH) advertising offers! We are going…

Car Dealership Billboards

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Using car dealership billboards has been a consistently successful marketing strategy for dealers What better place to advertise to motorists and drivers than on the road? Billboards are a great way to capture your target audience when they are on the go Outdoor advertising drives sales and online interactions Today we are going to discuss how billboards work for car dealerships!

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Our Top Four Mother’s Day Billboards!

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With Mother’s Day approaching on May 12th, we have put together a list of four outstanding ads that have been used to show appreciation to mothers on their special day From interactive to persuasive billboards, these ads excel at showing love to mothers everywhere Let’s take a look!

 

 

 

 

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Billboards For Retail Stores

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When you travel down the road, how many billboards for retail stores do you usually see? If you are like the rest of us, the answer is probably a lot And this is for good reason! There are over 35 million retail stores in the US alone and some of the most popular include Walmart, Kroger, CVS, Home Depot, and Target Retail stores use billboards to advertise nearly 26 trillion dollars worth of goods that are sold in the retail space each year Let’s take a look…

Billboards and Restaurant Advertising

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Restaurant advertising plays an important role in the food and beverage industry Advertising your restaurant with outdoor media, like billboards, drives sales and raises awareness for your business Restaurant billboards not only promote brands as a whole but announce new menu items and direct customers right to your front door These billboards target your audience when they are on the go and hungry! Today we are going to take a closer look at how restaurant advertising with billboards works!

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Innovation in Outdoor Advertising  

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Today we are discussing innovation in outdoor advertising Companies are experimenting with new technologies to advertise for their brand and engage their audience Brands are already utilizing augmented reality and data-driven targeting, and will soon be utilizing the potential of driverless cars to fully immerse consumers in their advertising We are going to take a closer look at these innovations in out-of-home advertising (OOH)

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Billboards and Marijuana Advertising

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Today, we are going to discuss marijuana advertising Recreational marijuana is now legal in 10 states and medical marijuana is legal in 33 in the United States Recreational marijuana was also just legalized in Canada The cannabis industry is growing rapidly Advertising for marijuana-related business needs to keep up with this growth At the federal level marijuana is illegal, making TV and radio advertising is tricky Google and Facebook do not allow cannabis-related ads on their sites With all of these restrictions on advertising marijuana, out-of-home (OOH) advertising is a great way to reach your…

Wallscape Advertising

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Wallscape advertising is the largest form of outdoor advertising Wallscapes are elaborate advertisements placed directly on the sides of buildings They can be found on the sides of apartment buildings, parking garages, construction sites, and other high profile buildings throughout cities Wallscapes are usually located in high-traffic metropolitan areas Today we are going to take a look at the benefits of wallscape advertising!

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The Best Billboard Ads

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Today we are going to look at some of the best billboard ads to date! These brands took their imagination to another level with these remarkable billboards Check out these memorable billboards to spark your creativity!

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Advertising With Vehicle Wraps

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Advertising with vehicle wraps is the best way to get your advertisement seen all over the city These vehicles drive everywhere, broadcasting your advertisement to consumers that otherwise may not be exposed to your other out-of-home advertising Advertising on multiple vehicles increases the chance of pedestrians being exposed to the ad repeatedly According to the OAAA, 58% of people buy a product after seeing an outdoor advertisement after five exposures

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