Billboard advertising is effective 71% of Americans report consciously looking at billboards while driving as a source for information This prevalent Out-of-Home (OOH) format is popular, versatile, and efficient This post will examine the traits that make billboard advertising great and explain the many ways that billboards make an impact on consumers (more…)
Billboard installation is a process that takes time and must be approached thoughtfully When viewing a completed billboard it can be easy to dismiss all the hard work that it probably took to take that billboard from a simple idea to a completed installation There are numerous stages and steps that must be considered before placing a billboard advertisement This post will outline these various steps and attempt to emphasize the importance of each (more…)
Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)
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