Making up about 21% of the U.S. population and nearly half of the nation’s total spending, Gen Z is a driving economic force.
Gen Zers currently range from ages 11 to 26, and their spending power is only expected to grow as the generation matures. Their unprecedented digital consumption has created a need for more creative, innovative ad campaigns.
Here’s what to consider when advertising to Gen Z through OOH:
As the digital generation, Gen Z often visits popular sites to capture photos for social media. Place your billboard near high-traffic tourist hubs and landmarks to reach young people out and about.
For Gen Z, design matters as much as location. The more creative and appealing your design, the more likely it is to show up in photos and social media posts, giving it impact online as well as in the real world.
Studies show Gen Zers prefer mission-driven ads built around storytelling. Gen Z is the most diverse generation of Americans so far, with nearly 50% identifying as a racial or ethnic minority.
Holding a younger generation’s attention while keeping up with trends doesn’t have to be intimidating. BillboardsIn is here to help you succeed.
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…
The best out-of-home advertising doesn’t just promote a business. It becomes part of the environment around it. Think about the…
When planning a billboard campaign, size matters. But bigger isn’t always better. The right billboard size depends on Location Viewing…