Summer is upon us, and what’s at the top of everyone’s minds? Billboard advertising!
The sweet summer sun brings us all out and back into the world after many months of being holed up in our winter dens. The endless possibilities summer brings for billboard ads call for a refined guide on the best billboard advertising strategies for the season.
Foot traffic galore, constant travel, and many event-based opportunities create a perfect storm for summer billboard advertising—think of all those eager, sun-lit eyes looking up at the glorious, towering messages all around.
Without further ado, here are expert strategies to help your billboards succeed this summer.
The success of any billboard is primarily determined by its location. Location is key in the out-of-home (OOH) industry, and choosing the right spot makes all the difference. The most profitable summer locations:
These locations are sure to tap into the vacation-oriented and ready-to-spend audience that any advertiser is seeking.
Here’s where we break into a smidge of color psychology. Summer brings out our fun, adventure-seeking selves, and what better way to reach these audiences than with fun colors and visuals?
Passion, energy, excitement
Happiness, joy, optimism
Warmth, creativity, adventure
Prosperity, finances, nature
Trust, calmness, dependability
Use these colors to evoke the emotion you want your audience to feel, priming them to be more receptive and more likely to take action. Imagery of the beach, fun activities, and sweet summer indulgences also connects directly with the summer mindset.
Summer is the season of events, gatherings, and constant happenings every single week. A masterclass method to amp up your billboard power is targeting local events, concerts, etc., and placing your messaging right in the midst of it all.
This guarantees viewers, especially for bigger events, and access to audiences with disposable income—after all, they’re attending festivals and outdoor gatherings!
Summer is full of limited-time opportunities like seasonal products, holiday weekends like the 4th of July, and back-to-school sales toward the end of the season. Billboards that highlight urgency, like “Limited Time Offer” or “This Week Only,” are more likely to capture attention and cause a consumer response.
Including a bold call to action on your billboard can spark direct and immediate action. Some forms of this include:
Whether it’s downloading an app, calling you, or claiming an offer, this strategy is perfect for summer—especially QR codes, with more younger audiences out and about, phones in hand and ready to scan.
These strategies are tried-and-true and will take your messaging to the next level. Move quickly, as advertisers are already looking at available media to make their next big summer move—you’ve gotta beat them to it!
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