Summer is prime time for out-of-home (OOH) advertising.
More people are outside, traveling, and exploring their surroundings, making it the perfect time for maximum visibility. After months of winter and waiting for the last chill to dissipate in spring, summer is the first time crowds can fully take in the warmth.
It’s never too late to start planning for summer OOH, so let’s keep you up to speed on the benefits of planning early and how to capitalize on your early ad placements.
What makes summer so great for advertising, especially early advertising? It’s simple: people spend more time outdoors, which increases the impressions OOH ads receive. This is amplified by travel, which peaks all summer long.
More eyes on OOH ads.
New audiences with discretionary funds to spend.
Increased visibility on all ads.
Travel brings in new audiences and can even give OOH ads a global reach if they’re particularly creative or viral-worthy. We’re all out and about, making summer a highly profitable time for advertising—especially summer or vacation-oriented messaging.
Reserving billboards and other OOH media early means you can secure the best ad placements in high-traffic areas. First pick also helps you coordinate strategic messaging, with placements all around a given city.
Watch as your messages achieve better brand recall from repeated, well-placed ads. In a season of maximum foot traffic, having the first pick means the world for visibility, reach, and profitability. Get a competitive edge and start now before premium placements are gone.
Early picks won’t make a difference if you aren’t placing ads in top OOH locations. Strategic placement ensures your message is exposed to high-traffic centers, the busiest roadways, and locations where travelers can easily see your ad.
Urban centers are some of the top locations for OOH ads, since they’re filled with pedestrians constantly taking in their surroundings. The best ways to reach them:
Ensure your messages reach the height of foot traffic and travel during the bright summer sun, and you’ll reap the rewards by fall!
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…
The best out-of-home advertising doesn’t just promote a business. It becomes part of the environment around it. Think about the…
When planning a billboard campaign, size matters. But bigger isn’t always better. The right billboard size depends on Location Viewing…