Blog

Is OOH Worth It?

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Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

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2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Client Spotlight: Next Level Fitness

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Located in Columbia, SC, Next Level Fitness works in providing training to help people succeed in their fitness journey 

Andre Collum, certified body transformation specialist/owner, took what was just a thought and turned it into a reality He started back in 2014, and after seeing the results of the friends around who he provided guidance to, she started to post on social media 

After that, people started to notice him 

“I’ve always been into fitness throughout my life being an athlete of 3 sports, so I could always push myself to the next level,”…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

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At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…

OOH Advertising vs. Online Advertising

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Choosing an advertising medium can be difficult, and there’s often a lot to consider Factors like target audience, budget, and message all contribute to the final decision 

But here’s why we think out of home (OOH) advertising is an excellent option, even today 

(more…)

Client Spotlight: Thrive Consulting Group

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Based virtually in Atlanta, GA, Thrive Consulting Group specializes in a breadth of services meant to help clients build and cultivate success 

Specializing in areas including small business management, credit counseling, grant writing, business credit, and mentorship, Thrive Consulting Group’s goal is to “lead, train and motivate clients to build and cultivate business and personal relationships for success,” while educating clients so that they are knowledgeable in having business portfolios, and have access to capital, investors, and grants 

They have expertise in multiple areas, helping to create unparalleled programs, success,…

Modern OOH Advertising

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Out of home (OOH) advertising has gone through many forms and changes throughout the years to become what it is today Ever since it originated, this advertising style has been a successful tool for businesses to promote their message to a large audience OOH advertising has changed a lot over the years, however, and we’re going to show you a bit of how it began, and what it looks like now!

A Brief History of OOH Advertising

OOH (out of home) advertising has been around for hundreds of years In America, billboards rose in popularity beginning with circus poster advertisements,…

Scary Bad Ad Design

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When you think of Halloween horror, you may think of ghosts, monsters, or haunted house villains But here at BillboardsIn, the thing that scares us the most is unsightly ad designs This Halloween, instead of watching your favorite horror movie, grab some candy and check out some of these chilling examples of what not to do when putting up an out-of-home advertisement

Too Many Words and Images

One of the scariest mistakes a person could make when designing a billboard ad is cluttering it with too much stuff As great as it would be to have potential customers read an…

Spooky Billboards

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Halloween is a widely popular holiday in the United States In 2021, 65% of Americans planned to celebrate this haunted celebration Additionally, this is a high-spending holiday—last year, Americans spent a whopping $1014 billion for Halloween Individually, Americans who are celebrating tend to spend around $100 per person on treats, costumes, cards, and décor Experts predict that Halloween spending may be at an all-time high in 2022

We believe that this special day doesn’t need to be strictly for trick-or-treating—it can be a great opportunity for a business to advertise as well! Whether your business revolves around…

Client Spotlight: Evangeline Hundley for Congress

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Running for Congress in the 5th Congressional District of South Carolina, Evangeline Hundley has a vision to make the people healthier, wealthier, and wiser 

With a campaign focused on healthcare for all, living wages, paid family leave, universal pre-K, and free public college education, she plans to fight for the right to vote, and womens’ rights 

“We need to invest in our people and communities, and I will vote for those policies and others that restore and rebuild our working families, and the middle class,” she said in an email…