Street furniture advertising is a form of out-of-home (OOH) advertising that places ads on public structures used and seen by countless people daily as they move around cities and neighborhoods.
These placements are designed to complement the urban landscape instead of obstructing it, while at the same time delivering highly visible and powerful exposure to pedestrians, commuters, and general drivers.
Common examples of street furniture advertising include:
This form of OOH advertising is located at eye level, and the high-traffic environments it’s placed in offer advertisers an incredible opportunity to directly penetrate audiences where they live, work, and commute.
Street furniture ads are typically placed in areas where there is a consistent and steady stream of foot traffic and dwell time. Such locations are often transit stops, busy downtown centers, shopping plazas, sidewalks, and all throughout residential neighborhoods.
These types of advertisements can be static or digital, depending on advertiser preference within a given market, format, and audience segmentation.
Offers an extra creative boost as it allows messaging to rotate and change, giving advertisers the flexibility to adapt to valuable happenings and events.
More stable, delivering one consistent message over a period of time.
High-impact billboards have the advantage of being extremely large and visible; displaying messaging to countless individuals in a given moment. Street furniture ads get up close and personal with viewers, allowing ads to appear directly in an individual’s line of sight; often when they are on the move and when attention is able to be given.
More benefits include:
Street furniture is especially effective for garnering brand awareness and as a general piece of support in the larger marketing and advertising mix; especially driving traffic to online destinations.
Street furniture advertising works well for a variety of industries, including:
Because placements can be targeted on a neighborhood level or to a specific transit hub, advertisers can reach highly valuable and relevant audiences, therefore reducing wasted impressions.
Street furniture advertising is one of the most versatile and flexible forms of out-of-home media. For brands looking to connect deeply with audiences in the real world, street furniture may just be the right format.
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