What is Bench Advertising?

Benefits of Bench Advertising

Bench advertising is a form of street furniture advertising that lets businesses engage with consumers near bus stops and bustling, urban areas. It offers optimal markets to advertise in with available ad space in countless cities. Bench advertising is an impactful way to promote any business.

Given their streetside placement, bench ads are easy to see at eye-level and reach pedestrians, passengers, and drivers. They also allow you to geographically target specific areas and certain demographics based on bus ridership and foot traffic trends. Additionally, those who routinely pass your bench ad are more likely to remember it through repeated exposure.

Aside from strategic placement, bench ads can be viewed at all times. From this, your bench ad is seen by early morning commuters all the way to city nightlife crowds. This is a huge benefit considering other forms of advertising like TV and Internet can’t be viewed 24/7.

Finally, bench advertising is extremely cost-effective compared to other advertising forms. It generates high impressions at a tremendously low CPM. Bench advertising gives you a great value for your money.

Best Practices for Bench Advertising

For all forms of advertising, it’s crucial to follow design rules of thumb so copy and imagery are easily interpreted. It also should be noted that good designs can make for better advertising execution. Here are some things to consider when designing a bench advertisement.

Be Brief: Since most out-of-home ads are only seen for a couple seconds, it’s important to keep copy short. It’s usually suggested to use seven or fewer words.

Be Visual: Visual elements are equally important to your copy. Use logos or symbols to stand out and be recognized from afar.

Be Legible: If you want your bench ad to be effectively seen from far distances, you’ll need to stick with legible typefaces while keeping in mind spacing between letters and lines.

Be Balanced: Balance is an important component of the entire design. Make sure to use contrasting colors for words and visuals against the background to enhance your message.

Interested in bench advertising? Go to BillboardsIn.com to see how you literally take a seat (or a bench, in this case) and display your next ad on it!