Five Memorable Billboards

Billboards are an effective way to grab anyone’s attention and naturally, some are more effective than others. In both their exceptional creativity and use of best design practices, here are five unique billboards that set themselves apart from the rest.

McDonald’s

Creating an innovative use of an obsolete device, McDonald’s sundial billboard demands attention with their ingenuity. This wordless billboard is able to connect each hour of the morning with a delicious breakfast item. The billboard also incorporates brand colors and creatively displays McDonald’s famed “M” logo when the dial’s shadow reaches twelve o’clock.

Colorado State Patrol

The Colorado State Patrol effectively demonstrates the importance of safe driving with this public service announcement. Using minimal copy, the crumpled design practically does all the talking about the negative outcome that can result from tailgating. This design also properly utilizes the standard 48 ft x 16 ft (link to 48 x 16 spec page) billboard space with the horizontally elongated imagery.

Donatos

Donatos makes people do a double take with this double billboard display. The pizza-perfect billboard shows off the cheesy-goodness of their pizza that even the neighboring billboard can’t resist. The design also makes sure to include a large-sized Donatos logo to be identifiable from all distances.

Berger

This Berger Paints billboard actually paints the picture of how natural their finish colors are by making the sky appear as their paint. Impressively, this design doesn’t use any copy (besides its logo) to communicate its impactful message and inform passersby of their high-quality paint.

Denver Water

Denver Water promotes environmental friendliness in this minimalist billboard. The bold orange background contrasts the white font and pops out against the surrounding billboard framework to stand out and easily be read on the smaller-sized display (link BBI spec page to 14 x 14). The design truly does an exemplary job of practicing what it preaches, and probably helped save money on printing as well.

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