Categories: Industries & Audiences

Billboards for YouTubers

We’ve written about billboards for influencers before, but what about YouTubers specifically?

Many YouTubers are new to advertising outside of social media. Advertising can be daunting, and factors like return on investment (ROI), impressions, and ease of buying can be stressful to weigh. But out-of-home is a great way to get your name out there, and we’re here to show you why outdoor advertising is an exceptional option.

1

Plenty of Room for Creativity

One of the most important parts of any outdoor campaign is the design. Billboards should be bold, captivating, and readable while effectively getting the message across.

YouTubers have an advantage: they usually already have a clear image. A photo of yourself, your channel logo, and a catchphrase are sure to make a lasting impression.
2

Billboards Reach Local Audiences

People love when big names represent their town. There’s a sense of pride when someone from their city gets famous (even internet famous), so letting the community know about the personality in their town is a great way to grow an audience.

3

Billboards Are Cost-Effective

497% ROIAccording to the OAAA in 2017, every $1 spent on billboards returned an average of $5.97, higher than digital, print, and radio.

The average CPM (cost per thousand impressions) is also lower than most other formats, averaging between $2 and $7 (source).

OOH is a wonderful way for YouTubers and other influencers to get their names out in their communities.

We’ve had quite a few come through our site already, like RossCreations and Hivemind.

Put Your Channel on a Billboard

Create your campaign on BillboardsIn.com to get started.

Find Billboards Near You

Sydney Deibert

Share
Published by
Sydney Deibert

Recent Posts

What Size Billboard Is Right for Your Campaign?

When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…

4 days ago

How to Buy a Billboard: A Step-by-Step Guide

Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…

2 weeks ago

Billboard Design File Guide: What File Type, Resolution, and Specs Do You Need?

Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…

3 weeks ago

How OOH Creates “Familiarity Bias” for Brands

Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…

1 month ago

Why Great OOH Campaigns Feel Bigger Than Ads

The best out-of-home advertising doesn’t just promote a business. It becomes part of the environment around it. Think about the…

1 month ago

What Size Should a Billboard Be?

When planning a billboard campaign, size matters. But bigger isn’t always better. The right billboard size depends on Location Viewing…

2 months ago