Billboards for E-Commerce Companies

The world is shifting from physical to digital, and that’s evident in the way consumers shop for necessities and desirables. More and more consumers are opting for the ease and convenience of online shopping, leaving the constant drives to their local mart a distant memory.

That said, e-commerce is a nearly $7 trillion dollar business, making the playing field an extremely crowded and oversaturated sandbox. This industry’s digital nature doesn’t help, only making it more costly and difficult to stand out amongst a flood of popups and digital ads.

And now that brings us to the question that lies atop most e-commerce advertisers’ minds, “How do I make [BLANK] e-commerce company or webstore stand out?”

If this is the answer you’re seeking as well, you’ve come to the right place. And by the name of our domain, I’m sure you have a pretty good guess as to what our answer is.

Billboards, duh!

Out-Of-Home Advertising for E-Commerce Companies

The out-of-home industry is around 41 billion dollars worldwide and growing by unprecedented margins YOY (year over year). OOH is consistently growing and offers a unique benefit to e-commerce companies and websites that digital advertising doesn’t. And that is unparalleled visibility and spotlighting.

Furthermore, offline visibility builds online trust. Seeing a brand in the physical world signals credibility—a key incentive for newer companies and startups trying to compete with more established players.

OOH also combats digital fatigue. Consumers are tuning out online ads while billboards offer an unavoidable, brand-safe environment with massive reach. Billboards are not rare, but they might as well be compared to digital advertising. Your message stands out more than on the digital landscape and is far more impressionable in the real world.

Billboard Strategies That Support E-Commerce Growth

1. Geo-Targeted Brand Awareness

Brands are ideal for targeting high-value regions like specific cities where a brand is already popular, new markets that are untapped for a specific product or service category, and zip codes that feature a high density of your target customer and demographic.

OOH helps build broad awareness in those markets, supporting both brand growth and digital retargeting.

2. Billboards That Drive Search

Many e-commerce billboard campaigns are designed specifically to trigger search behavior, making them a fantastic addition to an e-comm marketing mix. 

This can be leveraged by using simple and memorable URLs or search terms and through unique promo codes that can be tracked by certain locations. 

3. QR Codes and CTA

Modern DOOH (digital out-of-home) makes it easy to drive direct engagement. This is done by adding QR codes linking to product pages or discount messaging indicating a limited-time sale. 

These codes and CTAs can be tracked, which provides invaluable demographic and audience data that can set your e-commerce brand up for long-term success.

Wrap Up on E-Commerce

For e-commerce brands looking to build visibility, trust, and online conversions, billboards are one of the most underutilized tools in the marketing mix and ones that can provide shocking positive results.

OOH delivers powerful offline to online actions like increasing search activity, driving website visits, and boosting social chatter. With smart targeting, e-commerce brands can use billboards to fuel their next wave of growth—all on a sparser playing field than digital.