Categories: Industries & Audiences

Billboards for Caterers

The catering industry has grown tremendously in recent years.

~70%Of catering companies grew in 2023, according to the International Caterers Association.

With so many caterers growing revenue, it’s important to maintain that momentum, and advertising is key. Whether your catering business is emerging or established, local outdoor advertising can help. Billboards are eye-catching, memorable, and can drive people straight to your website to book you for their next event.

Here are four tips for creating the best catering billboard.

1

Pick the best location

Place your ad in high-traffic areas, especially near office buildings, event spaces, and community or sports venues where people plan events.

2

Entice with simplicity

Skip the full menu in tiny font. Use seven words or fewer and one or two visuals to give people just a taste.

3

Show off your product

A mouth-watering photo of an irresistible platter appeals to the senses and shows what makes your brand unique.

4

Include a call to action

A short URL or social handle tells potential customers where to go when it’s time to hire a caterer.

Digital campaigns are valuable, but they’re even more so when reinforced by physical campaigns.

Grow Your Catering Business

Invest in local outdoor advertising with BillboardsIn and watch your business grow!

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Halima Elmajdoubi

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Halima Elmajdoubi

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