Billboards for Bakeries

For many, bakeries are some of the happiest places in town. The smell of freshly baked bread and pastries, colorful displays, custom made cakes, and incredible coffee are both comforting and exciting—especially when coming from a small business. 

As with most small businesses, family-owned bakeries generally work with small advertising budgets, and choosing how to use those budgets is a tough decision. The components that need to be factored in, like return on investment (ROI), impressions, and ease of advertising, can be stressful to consider, and we’re here to show you why outdoor advertising is an exceptional option. 

Billboards offer plenty of room for creativity, and showing off your goods. 

One of the most important aspects to focus on when undergoing an outdoor advertising campaign is the design. Billboards should be bold, captivating, and readable, all while effectively portraying the message at hand. 

For bakeries, that likely means using stunning photography of baked goods, light and bright colors, and some sort of catchy slogan to resonate with the audience and portray your bakery’s brand. 

Billboards reach local audiences (and people love supporting local businesses). 

For local bakeries, using billboards to target people who live and work in the area is a breeze. By appealing to local sports teams, events, or attractions; using location-based lingo; or writing copy that emphasizes that you’re locally-owned will bring in customers from the area. This will also build recognition within your community. 

Choosing a location within close proximity to your storefront will bring in people who are often in the area. Whether they pass by while commuting to work, picking their kids up from school, or going shopping, building up a large number of local regulars will help your business succeed. 

Billboards are a cost-effective advertising option. 

According to the OAAA in 2017, billboard advertising results in a 497% ROI (return on investment). That means for each $1 spent, an average of $5.97 is sold—higher than digital, print, and radio. 

Additionally, the average CPM (cost per thousand impressions) is lower than most other formats, averaging between $2 and $7 (source).

Long story short: 

Out of home advertising is a wonderful way for bakeries to get their names out in their communities. Create your campaign on BillboardsIn.com now to get started.