One of the most common questions when first buying a billboard is which color to use.
Seems like a simple enough thing that surely won’t make or break its success… right?
Visibility from far distances, emotions, and first impressions can all be affected by a billboard’s main color scheme. The shade separating pink from red can make viewers feel calm or full of passion and more inclined to act on a message. That’s the power of color, and you can harness it to maximize your success.
Contrast is two opposing colors, typically one light and one dark, giving a focal feature a prominent appearance.
Billboards that employ high contrast, such as dark text on a light background or vice versa, increase visibility, especially from great distances. Using contrast wisely determines whether a message is legible at all, near or far.
The more intense a billboard’s colors are, the more eye-catching they become to pedestrians and drivers. A few colors have the best results, according to research:
Bright colors grab the attention of passersby; the next step is to quickly and efficiently deliver your message.
Think about it: what colors do the businesses you interact with every day use? What colors do certain industries embrace or avoid?
Colors are psychologically linked and create implicit associations of trust, prosperity, and even hunger:
Used to invoke trust and tranquility.
Used to call in attraction and stir the hunger centers.
Blend effective colors with powerful contrast to create ads that pop and let your message shine.
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…
The best out-of-home advertising doesn’t just promote a business. It becomes part of the environment around it. Think about the…
When planning a billboard campaign, size matters. But bigger isn’t always better. The right billboard size depends on Location Viewing…