The size of 20 tennis courts, almost 4,500 pounds, and the eighth-tallest structure in Madrid at the time it was made (WildOOH.com).
That’s how giant the largest billboard in the world was before being dismantled. Enough for successful visibility and exposure? It sure is, and it shows the heights this high-impact, attention-commanding form of advertising can reach.
We live surrounded by ads, especially on our devices. Every move we make signals another pop-up, which gets tiresome. The shift back to outdoor advertising is greater than ever, and people are noticing billboards more than ever.
Notice OOH ads
Of those viewers are inspired to take action
Source: OAAA.org
Outdoor advertising excels in effectiveness, and there are many advantages to consider when developing your next campaign.
Drivers and other fast-moving demographics are among the trickiest audiences to reach. Outdoor advertising targets them through a range of OOH (out-of-home) and DOOH (digital out-of-home) formats:
While people are focused on the road, outdoor advertising reaches them from all angles for maximum exposure and reach.
Outdoor advertising is non-intrusive, a passive experience for viewers. Unlike pop-up ads that interrupt what you’re doing, outdoor ads complement reality and subtly build awareness. The more often viewers see the same message, the more they commit it to memory.
Source: MOCKtheagency.com
When deciding between brands or products, the frequency of exposure to their outdoor advertising will likely be the deciding factor.
With seemingly countless outdoor options, there’s considerable room for creativity. Digital billboards and displays are among the most creative formats, from giants like Madrid’s to slimmer screens wrapping buildings in major cities.
Outdoor advertising reaches high-movement audiences, builds awareness and recognition, and offers creative flexibility other formats can’t match. Drive sales and traffic to a specific location and create wide-spanning awareness, all with a single billboard.
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