Winter Sports Advertising with OOH

When the temperature drops and there’s a chill in the air, it only means one thing: It’s time for the winter sports season! And what it means for out-of-home (OOH) advertising is that there is a lucrative opportunity for brands to connect with audiences that are outside and on the move. 

Anywhere from ski resorts and hockey arenas to winter travel destinations, OOH advertising offers unmatched visibility during one of the most active and high-engagement times of the year. Whether you’re targeting tourists, athletes, families, or seasonal travelers, the environments winter sports take place in are perfect locations for high-impact outdoor campaigns.

Here’s how brands and advertisers can leverage OOH to take advantage of the winter sports season.

Why Winter Sports Are a Prime OOH Opportunity

Winter spots bring together audiences that are highly valuable as they typically have higher reserves of discretionary income they are unafraid to use if it means uplifting their experiences. Whether its skiers lining up at the ski lift or fans flooding into hockey arenas, these audiences are typically:

• Highly engaged
• Frequent fliers
• Opening to impulse purchases
• Surrounded by OOH formats in their high-traffic sports spaces

These are the perfect characteristics for audiences that are receptive to OOH. This medium thrives in these environments as well, integrating perfectly into the winter sports experience.

Best OOH Formats for Winter Sports Marketing

Ski Resorts & Mountain Areas

• Lodge signage
• Digital screens in rental shops
• Parking lot billboards
• Skilift branding

These placements allow brands to be front and center in environments where audiences have no choice but to be captive to their surroundings.

Arenas & Stadiums

• Ice rink enclosure branding
• Exterior billboards
• Digital screens around the stadiums
• Transit shelter ads near the venues

Hockey fans, figure skating enjoyers, and other audiences are easily reachable in these locations through such placements.

Highways & Winter Travel Routes

• Traditional static and digital billboards
• Gas station screens and pump branding
• Road signage on roads approaching activities like skiing areas

Road trips and holiday travel spikes during winter weekends and throughout the season, especially around the holidays. These placements are targeting these valuable and high-spend audiences and are fantastic for brands in hospitality and retail.

Reserve Now Before The Frost Melts!

Winter sports environments create a powerful storm of energy and movement from audiences, which is ideal for OOH advertising. Whether you’re attempting to target skiers, hockey fans, or families heading out to their winter activities, out-of-home advertising is perfect for ensuring your brand is seen where consumer intent is highest!