Categories: Ad Formats & Channels

What is Geofencing?

Want to combine the benefits of out-of-home (OOH) advertising with mobile advertising? Geofencing may be perfect for you!

This innovative format targets potential customers in a specific location range, serving them ads across a variety of apps while they’re within it.

Geofencing

Using a combination of GPS and RFID technology to create a virtual boundary that triggers a response when a mobile device enters or exits it.

The Perks of Geofencing

1

Target a Specific Area

Target viewers in a specific location and customize your ads for that audience. An ice cream shop might geofence the area around its own store, or even around competing shops.

2

Reach People in the Right Mindset

People in your geofenced area may already be thinking about what you offer, giving you a big advantage. For example, a tutoring service could geofence a local college, where most people fit its ideal audience.

3

Reach a Large Audience

Geofenced ads run across over 100,000 mobile apps, so most smartphone users who enter your area are extremely likely to see your ad.

$2,800Geofence packages start at 250,000 impressions for $2,800.

To Sum It Up

Visit billboardsin.com to learn more about geofencing and our other OOH advertising options!

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Maya Dittmer

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Maya Dittmer

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