If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start.
Luckily, we’ve created a glossary of relevant terms so you don’t have to! Out-of-home (OOH) advertising encompasses digital and traditional billboard campaigns, with a wide variety of ad formats under its umbrella.
Large advertising displays designed to be viewed from considerable distances.
Displays designed to be viewed from a distance, brightened with LED lighting.
The largest standardized OOH format, typically located in high-traffic zones.
Standard poster format, often measuring 12’3” x 24’6”.
Standard poster format, measuring 6’ x 12’.
RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Key) are color modes used to design an OOH ad.
Several terms describe the effectiveness and cost of your OOH campaign:
Cost per thousand. The cost of reaching 1,000 impressions.
The total number of times your ad is seen.
The number of travelers passing an OOH ad’s physical location.
The number of different people who see an OOH ad at least once.
If you’re ready to invest in OOH advertising, BillboardsIn is here to help. Get started today!
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