The once-simple task of fueling a car now takes hours with EV charging.
Although inconvenient for drivers, this has created exclusive opportunities for out-of-home (OOH) advertising at electric vehicle (EV) charging stations.
As EV charging stations pop up nationwide and globally, bright digital displays are featured alongside the chargers. Whenever drivers need to charge, they’re exposed to digital out-of-home (DOOH) ads in highly optimal locations.
OOH at these stations has become the norm, and three things explain why it’s so uniquely great. The three electric Hs:
EVs take a while to charge, giving a given OOH kiosk time to expose viewers to a myriad of messages and build long-term awareness.
OOH is guaranteed a recurring audience due to the nature of car charging. As drivers park at EV stations in public settings, they’re captive to the can’t-miss DOOH ads right next to them, along with passersby.
To reach large groups of EV owners, charging stations are often placed in bustling areas. The most popular places are:
DOOH at these stations benefits from exposure reaching millions yearly. With over two million EVs in the US, an incredibly vast audience is within reach, not including the innumerable passersby.
EV charging stations offer profitable conditions for OOH messages. Bustling shopping centers and active parking lots are places people come to spend money, so OOH ads there tap into consumers’ existing mindset.
All that’s left is an appealing message design that connects with consumers who are eager to spend.
Initially focused on sustainability, electric vehicles have unintentionally brought powerful new advertising formats. Combine purchase intent with the exposure of glowing DOOH, and any message is set up for success. Charging is complete; let’s see where OOH takes us next.
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