Spring is the season when consumers finally shake off the last of the winter frost and realize that spring is in full swing and summer is fast approaching.
Cities come alive, and it’s the perfect time for brands to show up outdoors.
One of the key characteristics that makes springtime so potent for out-of-home (OOH) advertising is the influx of events. Urban centers are crawling with passersby taking in the fun and festivities, while crowds gather at pre-summer festivals and events.
Stay on the lookout for these spring events that are perfect for OOH campaigns:
e.g., Coachella, Lollapalooza, Governors Ball
These frequently occurring spring events can be easily targeted with a plethora of OOH media such as billboards, signage, 3D digital out-of-home (DOOH), mall kiosks, EV displays, and so much more!
A couple of well-placed OOH formats aren’t the only thing that seals the deal—you need bright, seasonal, eye-catching visuals to match the energy of spring and ensure your message stands out.
Optimism and energy, attention-grabbing in daylight
Warmth, vibrancy, and strong call-to-action capabilities
Calming and fresh, great contrast on digital screens
Youthful and upbeat, ideal for fashion or music events
Using these colors will help you put color psychology to work, allowing your message to not only reach the right people, but sway them toward a favorable—and hopefully profitable—image of your brand.
Make the most of the season before summer is in full swing. Looking to get a head start on the next season too? Check out our guide to dominating summertime madness.
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