OOH for Last-Minute Holiday Deals

The holiday season is reaching its peak, and as we see every year, shoppers become increasingly busy, decision-making speeds up, and last-minute purchases begin to skyrocket. 

Whether it’s unexpected events, forgotten gifts, or that one friend getting you a gift (and now you have to also), consumers are moving fast, and their attention is spread thin.

That’s exactly why out-of-home (OOH) advertising becomes one of the most effective tools for brands looking to capture last-minute holiday attention. Billboards, captivating digital screens, and populous transit ads deliver visibility when shoppers are active, out and about, and ready to purchase.

We’re in the end game of the holiday season, and here’s how OOH comes in for the win for brands looking for last-minute captures.

Reaching Shoppers In-Store

During the last few weeks before Christmas and the holidays, shopping activity spikes dramatically at in-store and online locations. Consumers are:

• Visiting malls and retail shopping centers
• Running last-minute errands
• Often making unplanned impulse purchases
• Traveling to see friends, family, and loved ones
• Picking up food, decorations, and other essentials

OOH thrives in this environment as it engages shoppers in key decision-making moments, and coupled with holiday stress, these decisions are often impulsive and without thinking; a perfect mix when OOH is front and center.

DOOH & Real-Time Holiday Messaging

Digital out-of-home (DOOH) takes last-minute advertising to a whole other level by allowing brands to instantly update their messaging. This is especially important for retail and e-commerce brands as they can quickly run:

• Time-sensitive countdowns
• Fast-delivery notices
• Updated flash sales and promotions
• Store pickup reminders

As inventory changes and promotions shift, DOOH provides the flexibility needed to notify consumers of important reminders and notices that are relevant to them.

High-Traffic Zones Become Premium OOH Locations

Shoppers concentrate heavily in places during the final weeks leading up to the holiday season, including:

• Malls and shopping centers
• Grocery stores
• Highways and commuter routes
• Airport terminals and baggage claim areas
• Transportation hubs like train stations and bus shelters

These zones see immense foot and vehicle traffic, especially with the holiday crowds, and OOH allows brands to be in the heart of it and capture never-before-seen visibility. Brands see significant boosts in in-store shopping visits when running OOH near prime retail areas, especially when it’s paired with mobile retargeting software.

Don’t Be Last Minute—Reserve Your OOH Now

When time is running to the last second, and shoppers are storming through their to-do lists, OOH becomes one of the most impactful and persuasive channels for capturing immediate conversions. 

Its physical presence and real-time messaging capabilities make it the perfect medium for last-minute holiday deals. We’re down to the wire, but it’s not too late for brands to secure their own last-minute placements to join in on the last-minute holiday shopping activity.