The fall season begins once again, and with the changing of the leaves comes the return of students, teachers, and educators all across the country.
There is a wave of new change and energy, bringing forth increased spending opportunities within the educational sector as well as the country at large.
Fall also represents one of the most valuable markets for out-of-home (OOH) advertising. From crowds flooding into football stadiums to packed downtown college streets, fall is when college communities are at their peak.
Looking to make the most of this advertising season or learn more about its advantages? We’ve broken down OOH for college towns in the fall, so you don’t have to.
Fall is back-to-school season, meaning there is an immense population boom as students flood back to campus. This significantly increases local traffic, both vehicular and foot, in a given geographic area, putting many fresh eyes on creatively crafted messages.
The general emotionality and energy of back-to-school make audiences more receptive to brand messages, especially when they directly relate to students, staff, and nearby residents. Brands in these categories see the most success as they directly appeal to what college town residents desire:
Commuter routes target students and parents, especially on move-in day and during game days. These OOH placements are also able to target large audiences of commuter students as well as on-campus residents, as they travel back and forth between classes, stores, and their day-to-day.
This form of OOH includes anything from bus wraps to ads on campus shuttles, as well as displays and posters within transit shelters. College students and college town residents are frequent transit users, and they encounter messaging in captive environments, especially if they lack their own personal vehicles.
As back-to-school season shifts into full swing, there are a slew of on-campus events, activities, entertainment, and football games. These moments gather thousands, if not tens of thousands, of fans within concentrated areas. Brands are able to access wide and valuable audiences in areas full of high energy and emotion, meeting audiences in the perfect decision-making moments.
These are demographics that are unafraid to spend when it comes to improving their lives and enjoying their experiences. By strategically choosing OOH formats, advertisers can capture excited students and create lasting impressions that foster positive feelings for years on end.
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