Making billboards go viral isn’t as hard as it seems.
There are phones everywhere, and people ready to spread the word about a viral-worthy billboard—what you need to do is be creative.
Creativity isn’t that hard to come by, either, if you pick the right location. We see countless billboard ads daily, and they’re either simple or trying to sell you something.
There are two main elements required to make your billboard go viral:
Here’s how to blend and apply these elements so that your billboard is fending off paparazzi rather than attracting pigeons looking for a rest.
Trends cycle and change; society shifts, and interests transform. Everything is always changing, which is why researching the state of the world and understanding the nuances of popular culture are important.
Use material that stands out, goes against the grain, and engages your target audiences—especially younger ones who practically live, breathe, and eat social media. This audience is the one that will spark your next viral billboard.
All you have to do is create something relevant to your audience and the current world, and express it through an artistic lens so that it’s nothing anyone has seen before.
Think “star power.” Where will you reach the right audience in a spot destined for fame? New York’s Times Square has millions of people passing through, all recording the bright lights and billboards around them. The perfect place to go viral is a large urban area or a roadway that receives an immense amount of traffic.
Virality likely won’t happen on the corner of a suburban gas station, but rather in a busy city center that reaches drivers, pedestrians, and tourists who love documenting their experiences and posting them online.
Going viral with a billboard requires more than a clever tagline—it’s about creating a moment at the intersection of culture, society, and creativity. In a world where attention is worth more than money, the right billboard can spark a global phenomenon.
Photo via Reddit.
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