Client Spotlight: Sheldon Jevon Beard Care

Seven years ago, Sheldon Whiteside was shaving his beard to look younger; now, he rocks a full and healthy beard and owns Sheldon Jevon Beard Care, making and selling superlative beard oil.

While in barber school, one of Whiteside’s classmates was cutting his hair and pointed out that he was always shaving off his beard before a cut. Whiteside explained why he was doing it—so he would look younger—and his classmate suggested that he let it grow out. So he did. 

After a few years of growing out his beard, Whiteside noticed how full it was coming in. If he were to continue to grow it, he thought, he would need to start taking better care of it. This thought led to him doing research regarding how to keep his facial hair soft, moisturized, and superlative. 

Whiteside came up with a recipe consisting of six natural essential oils. In the two years since he’s been using it on his own beard, he has received regular compliments on how great his beard looks. 

“So I decided to share my recipe with other men who want to look their best,” Whiteside said. In March 2020, just before the COVID-19 pandemic hit, he started his business. 

Sheldon Jevon Beard Care’s beard oil is made of organic oils that moisturize, shine, and nourish both the beard and the skin underneath. It is the perfect consistency and does not overshine the beard, so it can be used consistently. Unlike some competing products that may break out the skin, Sheldon Jevon’s beard oil leaves both the skin and beard healthy and presentable. 

“I want all men to achieve their beard goals no matter the length and no matter the texture of their hair,” Whiteside said. “I want men to feel like royalty after using my product.”

In the future, Whiteside plans on expanding his business to be a one-stop-shop for beard care by selling additional products such as beard butters, scented oils, and tools like combs and brushes. 

In October 2021, he will release a new Armani scented beard oil.

After receiving positive feedback from his first customers, Whiteside began thinking about advertising.

He likes to dream big—that’s what made him think about reserving a billboard. With the help of a friend who believes in him and his product, Whiteside was able to take that step and make it happen.  

Whiteide’s products can be purchased directly from the Sheldon Jevon website. You can find him on Instagram, Twitter, and other media platforms.