Can you Buy Billboards?

When driving by a billboard in your local community, you may find yourself asking, “Can I buy a billboard near me?” The answer is yes!

The next billboard you drive past can easily be yours. Billboard advertising is not exclusive to big corporations like PepsiCo and Apple. No matter what message you want to convey, there’s a billboard out there that is perfect for you. 

It used to be that buying a billboard posed quite a challenge as it required researching the right vendors for your area and comparing their prices with competitors. With the help of middlemen who broker exchanges between buyers and vendors, people everywhere now have the power to get their campaigns off the ground without extra time and hassle. Take us for example. Our goal is to remove the stress from the billboard-buying process so that users can focus on bringing their awesome visions to life!

On the BillboardsIn.com homepage, there’s a search box that will ask where you want to advertise and for how long. This search engine is key to connecting clients with over 1,000,000 ad spaces across North America. These vendors include reputable industry figures such as Lamar Advertising Company, Clear Channel Outdoor, and OUTFRONT Media. This ensures that your promotions are being handled with an exceptional state of quality and professionalism.

Pricing varies depending on the type of billboard and its size, in addition to location. For example, a billboard in Los Angeles will likely cost more than a billboard in Chillicothe, Ohio. One of the cheapest boards to get is a junior poster ($300-$800), and the most expensive are often digital bulletins  ($2,500-$8,000). This range of prices makes it easier for people with varying finances to enter the billboard marketplace. 

When buying a billboard, here are some factors to consider:

• Where will your billboard be placed? Certain advertisements aren’t suited for all areas. For instance, a billboard about agricultural equipment would be more effective in rural areas rather than metropolitan.

• When do you want your billboard to launch? The best way to maximize the effectiveness of your billboard is to have it launch during an appropriate time or event. Advertising fireworks during the winter, for example, won’t be as lucrative as doing so in the summer. To go beyond that, make sure that you’re picking the best start and end dates. Let’s look at another example. For a music festival, have a billboard run before and during the event. It will get people hyped while acting as a reminder for those who have forgotten. 

• How will your billboard be designed? After you have chosen your ad space, it’s time to design your ad. Everyone has heard the saying, “A picture is worth a thousand words;” this applies heavily to billboard advertising. Also note that a billboard should never be cluttered with long sentences, and that a good billboard ad only has about six or seven words total. Try to rely on pictures and graphics to communicate your message quickly and efficiently as drivers will only have between five to ten seconds to view your billboard. 

When delivering a promotion for the whole public to see, it’s important that the client has creative freedom over how their board looks. An individual can design their own billboard using a template based on the size they select, or they can outsource the design to the BillboardsIn team.

As you can see, buying a billboard has never been easier. Whether you’re trying to promote your business or wish your significant other a happy anniversary, a billboard is perfect for getting the attention you need!

Keep up with our blog for more explorations into the billboard industry, and even catch a look at what other users are doing with their own billboards!