Black Friday & Cyber Monday OOH

One of the biggest shopping weekends of the year is fast approaching, and the time is now to take advantage of out-of-home (OOH) advertising to maximize your success! If your brand has not already begun advertisement planning for Black Friday and Cyber Monday, you’d do well to get a jump on it, as OOH inventory is quickly decreasing.

The digital landscape is already on fire with crowded ads and pop-ups, encouraging viewers to purchase products and act on limited-time pre-holiday deals now. There are countless advertising dollars already in circulation, making the digital landscape a tricky and competitive one to advertise on.

OOH is one format that grabs a shopper’s attention without an overcrowded landscape and can spur conversions on anything from digital out-of-home (DOOH) displays to well-placed transit ads.

Why OOH Is Important for Holiday Shoppers

The holidays bring about chaos and a slew of shopping trips, preparations for family flying, and so much more. Consumers experience this every holiday season, and on top of it, they are bombarded with emails, pop-ups, and countless mail-in flyers.

Billboards and outdoor displays cut through the intense digital noise while dominating as one of the most trusted and credible ad mediums due to their timelessness and instant brand empowering ability.

On top of it, they can be located at all high-exposure and unmissable locations, such as along highways, near malls, and in proximity to shopping centers.

OOH Strategies for Black Friday & Cyber Monday

It is vital to begin launching outdoor campaigns at least 2-4 weeks before Thanksgiving to build awareness before digital ad mayhem hits. Shoppers are buying and planning earlier and earlier each year, making early visibility key.

The top strategies to keep in mind are to:

• Start Early
• Keep It Simple
• Target High-Traffic Areas
• Integrate Digital Elements (i.e., Trackable QR codes)

By following these tips and strategies, your OOH campaign is sure to maximize visibility, be easily readable, and allow for tracking data and analytics to be captured that can be used in future campaigns.

The Wrap Up

Black Friday and Cyber Monday are more than just your regular discount days and weekend sales; they’re immense opportunities for sales and visibility. OOH is one of the top media that will keep your brand front and center, where shoppers can see it and where they can make instant decisions.